ATLANTA--(BUSINESS WIRE)--Cardlytics, the advertising & technology company, today announced that Cardlytics CEO and Co-founder Scott Grimes will speak at the 10th Annual Forbes CMO Summit, CMO Next: Moving at the Speed of Change. The invitation-only conference is the premier CMO event for Forbes Global 2000 company CMOs who will engage in presentations and panel discussions addressing today’s complex marketing landscape.
The panel “Does Your Advertising Work?” will focus on marketing effectiveness and how marketing executives can determine which components of an ad program drive business growth and which don’t. Scott will share insights that focus on targeting strategy, sharing data from the Cardlytics Advertising Platform, which uses purchase-based targeting to reach active buyers.
Scott is an experienced entrepreneur and strategist. Prior to founding Cardlytics, Scott was a Senior Vice President and General Manager at Capital One where his team developed ground-breaking payments products. Scott has worked both sides of the emerging technology world as a VC at Canaan Partners and as an executive at the leading e-Sourcing company FreeMarkets. He led key strategy and M&A initiatives for technology companies during his 8 years as a principal at McKinsey & Co.
Forbes CMO Next: Moving at the Speed of Change
Does Your Advertising Work?
Thurs., Nov. 6, 2014 2:30 p.m. EST
280 Vanderbilt Beach Rd.
Naples, FL 34108
Cardlytics is the advertising & technology company that pioneered Card-Linked Marketing. Cardlytics targets ads to millions of individual consumers based on their recent purchase behavior. Through partnerships with nearly 400 banks, including Bank of America, PNC Bank, Lloyds Banking Group, the company has insight into consumer spending across all stores and categories for 70% of US households. This insight reveals a whole-wallet perspective that tells advertisers where their customers shop outside of their stores. Thousands of advertisers use Cardlytics’ patented technology to reach consumers with relevant messages without personally identifiable information ever leaving the bank. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston, New York and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.