H-E-B Launches Nutrition Services in Select Stores across Texas During American Diabetes Month

Nutrition consultations, store tours and more empower customers to live healthier lifestyles

SAN ANTONIO--()--In its commitment to helping customers create healthier habits and fight obesity and diabetes, H-E-B has partnered with the American Diabetes Association (ADA) to announce the launch of H-E-B Nutrition Services. Registered dietitians and nutritionists will be in select stores throughout Texas providing affordable nutrition education and care, including private one-on-one consultations, grocery shopping tours, cooking demonstrations, group health classes, kids cooking classes, “lunch and learn” sessions, disease management classes and more.

The program is designed to help educate Texans based upon their individual health and nutrition needs. Currently, H-E-B is accepting Medicare, Humana and Blue Cross Blue Shield insurance for these health-based services, with even more insurance providers slated to join by 2015.

“As soon as customers walk through our doors, they begin making decisions that most impact their health and that of their family. Nutrition Services is a way for H-E-B to further assist Texans when making healthy choices for themselves and their families,” said Kate Rogers, H-E-B Vice President of Engagement. “From individuals and employers to medical professionals and their patients, this new line of services can be tailored to fit each of our customer’s distinctive needs.”

H-E-B’s nutrition experts will also be available upon request for off-site group nutrition events such as health classes, cooking demonstrations, speaking events and training.

H-E-B is a long-time supporter of the American Diabetes Association and its mission to prevent and cure diabetes, and to improve the lives of all people affected by this disease. The launch of H-E-B Nutrition Services coincides with American Diabetes Month and the American Diabetes Association’s current “America Gets Cooking to Stop Diabetes” campaign.

“Nearly 30 million Americans have diabetes, with nearly 2 million new cases diagnosed each year,” said Tiffani Nair, ADA Director of Mission Delivery and Communications. “Because of this staggering statistic, we are proud to partner with H-E-B for the launch of a program that aims to combat this trend and inspires people to live a healthier lifestyle, starting with their food choices.”

Nutrition Services start as low as $20 per person and vary in price depending on the level of guidance and information, both for individuals and groups. Free offerings include group grocery store tours, product sampling and in-store community events.

In honor of National Diabetes Month, H-E-B will also offer a 20 percent discount on all Nutrition Services through the month of November, as well as a 50 percent discount on Diabetes Awareness classes and shopping tours at various H-E-B stores across the state. For a list of event dates and times, visit www.heb.com/nutrition.

Customers eligible for the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) and the Supplemental Nutrition Assistance Program (SNAP) will be offered a discount on select services within the program. Coupons for discounts on specific products will be available to all customers within the participating store in their area, and will vary as supplies last.

“Whether you are trying to manage a disease or just want to learn how to more effectively shop for your health, our nutrition experts are available to help each customer reach their individual goals through both free and paid services within the program,” said Stacy Bates, H-E-B Registered Dietitian Program Manager.

For more detailed information on services, scheduling, and pricing customers can visit www.heb.com/nutrition.

In addition to the H-E-B Nutrition Services program, H-E-B will continue to offer free and/or low-cost health screenings and immunizations at all store pharmacy locations on the second Saturday of each month. H-E-B Pharmacists can help customers manage their diabetes with free glucose and A1c screenings, as well as information to better determine a treatment and/or prevention plan.

About H-E-B

H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 105th anniversary in 2010. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.

About American Diabetes Association

The American Diabetes Association is the country’s leading nonprofit organization working to Stop Diabetes and its deadly complications. We support people with all types of diabetes, as well as the people who care for and about them. Our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. We do this by authoring the preeminent standards of care for treatment, providing critical education and resources to health care professionals, funding and advocating for essential diabetes research, giving voice to those denied their rights because of diabetes and empowering patients with the support and information they need to thrive.


Julie Bedingfield, 210-325-6179

Release Summary

H-E-B launches Nutrition Services in select stores across Texas during American Diabetes Month


Julie Bedingfield, 210-325-6179