Murad® Skincare Opens First Official Flagship Retail Location in Los Angeles

Murad’s Freestanding Store Features State-Of-The-Art Technology and an Elevated Consumer Experience That Exemplifies the Skincare Brand’s Whole-Person Philosophy

Murad Flagship Store in Los Angeles (Photo: Business Wire)

EL SEGUNDO, Calif.--()--Murad, Inc., the skincare brand founded by Howard Murad, M.D., FAAD, that is synonymous with high-performance, science-based products celebrated the opening of the company’s first official stand-alone retail boutique yesterday, Wednesday, November 5th. The 1,500 square-foot storefront, located on the famed West 3rd Street in Los Angeles, Calif., serves as Murad’s Global Flagship retail location.

The decision to open a retail boutique was fueled by the company’s commitment to Dr. Murad’s Inclusive Health® Philosophy, which is to inspire people to look better, live better and feel better through a breakthrough whole-person approach to skincare. In addition to offering the full range of Murad’s skin condition-specific, high-performance products, the store offers innovative express services and activities to provide customers with a highly personalized, engaging and informative experience at every touch point.

“Twenty-five years ago, I started Murad out of my medical practice with one employee. Now having seen over 50,000 patients with over 400 employees, cutting the ribbon at our first Flagship Store was a defining moment; an honor I’m proud to say we’ve achieved with humble beginnings,” said Dr. Murad. “My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make every day choices that support their overall skin health.”

Among the many unique features that sets this store apart from the rest of the industry, Murad’s Flagship Store offers Guided Skincare Applications, Skin Health Assessments designed to reflect Dr. Murad’s whole-person approach and YouthCam Evaluations using a high-definition camera that features proprietary software to measure fine lines and wrinkles, hyperpigmentation and inflammation. Additionally, an Interactive Art Wall that embodies one of the most important facets of Inclusive Health, Feeling Better, is prominently featured in the store where customers are encouraged to create their own digital works of art and share on social media.

“We’re thrilled to have finally opened the doors to The Murad Flagship Store, a collaborative effort that brings to life our mission and our heritage. The West 3rd Street community is unparalleled and I’m proud to open our Global Flagship in the beautiful city of Los Angeles, the home of where our company was first created,” said Richard Murad, General Manager of Murad, Inc. “We are looking forward to telling a complete story through the many customer journeys we developed and give them a 360-degree experience, a whole picture of who we are and what we can give our customers. The store will also be an opportunity to learn more about our customers and to learn how we can become better retailers.”

Celebrity guests in attendance included star of ABC’s hit show Scandal, Bellamy Young, singer Pia Toscano and Rowan Blanchard, lead of Disney Channel’s Girl Meets World. Nick Blood and Simon Kassianides of ABC’s Agents of S.H.I.E.L.D. as well as YouTube sensation and influencer, Teni Panosian also made appearances to fete the brand’s flagship grand opening.


Murad was founded in 1989 by Dr. Howard Murad, a board certified dermatologist, trained pharmacist and Associate Professor at the UCLA, Geffen School of Medicine. Murad offers people a path to youthful good health through science-based, clinically-proven skincare and healthcare products that have been developed as part of Dr. Murad’s Inclusive Health® system of care. With a full range of skin-condition-specific, high-performance products for home and spa—backed by 19 unique patents for advancing the science of skin health and a 30 year legacy of research and clinical testing—millions of people look to Murad with confidence for products, services and tools to help them look, live and feel Better Every Day®.

Murad is used and recommended by over 30,000 professionals all across the globe and is sold in over 40 countries.

For more information go to, or @MuradCares on Twitter.


Murad, Inc.
Brenna Israel, 310.726.3335

Release Summary

Murad, Inc. celebrated the opening of the company’s first official stand-alone retail boutique yesterday, Wednesday, November 5th.


Murad, Inc.
Brenna Israel, 310.726.3335