DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9sn83z/snacking) has announced the addition of Canadean Ltd's new report "Snacking - understanding existing trends, capitalizing on new trends and looking to counteract inhibitors in the market" to their offering.
Snacking - understanding existing trends capitalizing on new trends and looking to counteract inhibitors in the market is a detailed insight report highlighting the most important trends and untapped opportunities in snacking markets. The increase of fragmented meal times and the need for on-the-go products in both developed and emerging economies are directly influencing consumer product choices fundamentally changing the way that people snack.
The change in consumer lifestyles including skipping meals and increased snacking on-the-go means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumers' eating habits. The report identifies the key consumer groups to target and provides recommendations to capitalize on growing trends that are driving consumption.
- The Snacking market is growing substantially faster than the Meals and Meal Components markets.
- Fragmented meal times are leaving consumers more dependent on snacks for their nutritional intake creating an opportunity for healthy snacks and meals blurring.
- Time scarcity whether real or perceived is rife amongst consumers who are seeking out convenient snacking items that can be consumed whilst on-the-go and in place of traditional meal time items.
- While manufacturers need to appreciate the growing health consciousness of consumers they must remember that taste and indulgence will always remain key motivators for the consumption of snacking items.
- Snack consumption varies by time of day with consumers being inherently healthier in the morning and seeking indulgent snacks that aid escapism by the afternoon.
- Retailers should be aware of the increasing popularity of saver menus from quick serve restaurants as these pose strong competition for the future of the snacking market.
Key Topics Covered:
- Market value and volume of the global Snacking market
- Demographic analysis of Snacking occasions
- Analysis of the key drivers of Snacking occasions across the globe
- Changing meal-time habits are a key driver of Snacking occasions
- Time scarcity and stress are key drivers of Snacking
- Motivational drivers of Snacking tend to change throughout the day
- Consumers are trying to alleviate the guilt with Snacking and incorporate it with a healthy diet
- Self-entitlement is the key driver of Snacking occasions
- Identifying how to capitalize on new opportunities in the global Snacking market
- People primarily purchase ethical products because it implies better quality and indulgence
- Sharing products are more related to moments of escapism than the desire to genuinely connect with each other
- Sensory fusion can be used to push the boundaries of premium within the Snacking market
- Understanding the main barriers in the global Snacking market
- Health concerns will continue to be a major inhibitor to Snacking
- The value for money of Snacks will increasingly be questioned
For more information visit http://www.researchandmarkets.com/research/9sn83z/snacking
Source: Canadean Ltd