REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that it will host an interactive workshop at the 2014 PhoCusWright Conference in Los Angeles. More than 1,500 of the travel industry's most influential leaders from around the world attend the conference that focuses on the intersection of travel, technology and innovation.
The workshop, “Destination Marketing Drives Hotel Bookings,” begins at 10:00 a.m. on November 12, 2014. Rocket Fuel’s Chris Lorenzoni, Director of Category Strategy and Robert Jones, Senior Manager of Research and Insights, will co-present with Brandon Harper, Hyatt’s Digital Media Manager.
Destination Marketing Drives Hotel Bookings Workshop
The workshop explores the symbiotic relationship between consumer exposure in destination/tourism advertising and hotel/OTA advertising in the digital space. Learn how
- destination advertisers can generate concrete measures of success
- OTA and hotel advertisers can improve their own KPIs
- the consumer's digital path-to-purchase for travel products online changes over time, and how that journey differs based on the type of product (air travel, hotel, OTA)
- consumer exposure to destination and tourism marketing affects bookings on OTA and hotel sites, including the duration of stay and amount spent
This exclusive workshop builds on Rocket Fuel’s recently released research in the category: 2014 Digital Tourism & Travel Guide - The Link Between Destination Travel Ads and OTAs. To download that research, please visit: http://rocketfuel.com/blog/q4-2014-digital-tourism-travel-the-link-between-destination-travel-ads-and-otas.
To learn more about the conference please visit http://phocuswrightconference.com/.
The PhoCusWright Conference will take place November 11-13, 2014 at JW Marriott at LA Live (900 West Olympic Boulevard ) in Los Angeles, California.
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.