RENTON, Wash.--(BUSINESS WIRE)--Erado, an innovator in electronic communication compliance, announced today that it has expanded its social media compliance solution to include embedded hyperlink capture. Erado is the first electronic communication compliance provider to address FINRA and SEC regulations requiring the capture of third-party links. The company’s all-encompassing compliance platform enables financial services firms to remain compliant while giving financial advisors the confidence to use social media for business growth.
Embedded hyperlink capture addresses FINRA Regulatory Notice 11-39, which requires firms to monitor social media links to third-party sites for false or misleading content. Erado’s hyperlink capture solution also assists firms in satisfying the SEC 17a-3 record-keeping requirements for brokers and dealers.
“We are excited to be the first company to offer embedded hyperlink capture to the financial services industry,” said Craig Brauff, Chief Executive Officer for Erado. “As more advisors turn to social media to market their businesses, our solution addresses an essential need in the financial services industry, giving both advisors and compliance officers the confidence to use social media to its full potential.”
Erado’s embedded hyperlink capture capability complements its all-encompassing social media compliance solution, which captures content at the source of creation to allow advisors to use the native application on all input devices, including smartphones and tablets.
With embedded hyperlink capture, financial services firms can:
- Capture third-party links, including multiple links in one post, across all social media platforms, including Twitter, Facebook and LinkedIn.
- Capture and archive the content of all third-party links originated in social media posts including any documents, pictures or video. Erado also captures and archives an image of the hyperlink location and text.
- Store the content of captured webpage links in Erado’s cloud-based archive where the image and text are monitored and reported based on the firm’s defined compliance policy.
- Access and view all hyperlink webpages in the Erado archive, enabling firms to reliably and efficiently survey linked webpages and flag potential issues.
Erado plans to extend its embedded hyperlink capture capability to other forms of electronic communication, such as email and instant messages, in 2015.
Erado is an innovator in electronic communication compliance, delivering archiving, analytics, security, and hosted services to customers worldwide. Since 1994, Erado has assisted organizations manage and enforce cost-effective compliance and retention policies. See www.erado.com for more information or call 866-673-7236.