Cherokee Global Brands Announces Three Partnerships for the ále by Alessandra Brand

LOS ANGELES--()--Cherokee Global Brands (NASDAQ: CHKE), today announced, in partnership with Alessandra Ambrosio and Silver Sunrise, LLC, the launch of three new strategic partnerships for accessories and footwear for the ále by Alessandra brand.

Beginning this spring, Oxford Ophthalmic, Physician Endorsed and Esquire Footwear will debut lines of ále eyewear, hats, totes and casual footwear. These new categories join Lunada Bay, the ále by Alessandra master swimwear licensee, to elevate the brand profile and maximize the “Malibu beach meets Brazil Bohemia” brand essence.

Oxford Ophthalmic’s eyewear designs are recognized across the industry for their fashion, style, and innovation. The ále by Alessandra line will consist of women’s ophthalmic frames, sunglasses, and readers, as well as non-ophthalmic sunglasses. Initial shipments for sunglasses are planned to arrive next spring followed by ophthalmic frames in the summer and will be distributed through specialty shops, optical retailers, and department stores throughout the country.

In addition to eyewear, hats, bags, and totes will be distributed through department and specialty stores by Physician Endorsed. The ále by Alessandra line will include resort, spa, and cruise line collections as well as product designed for golf, tennis, yachting and sailing clubs. Founded in 2002, Physician Endorsed is a leader in delivering a modern option to UV protection. All of Physicians’ UPF products are tested and rated for maximum sun protection.

Esquire Footwear is family owned and operated and has been designing and manufacturing the highest quality, well-priced fashionable footwear since the mid-1980s. The ále by Alessandra footwear collection will feature casual footwear and is anticipated to be available in department and specialty stores next fall.

“I am extremely excited to introduce the accessory and footwear categories to the marketplace,” says Alessandra Ambrosio, internationally recognized supermodel and fashion icon. “Each of our new partners is well-known in the fashion industry for their best-in-class product and design, which meshes perfectly with the ále by Alessandra brand. This is just the start of our roll-out of category and brand expansion initiatives. We intend to introduce additional strategic licensees both domestically and abroad in the near future.”

About Cherokee Global Brands

Cherokee Global Brands is a marketer and manager of a portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with best-in-class retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About Silver Sunrise LLC:

Silver Sunrise, LLC is the intellectual property management company owned in partnership with Alessandra Ambrosio. The Company is focused on developing, designing, marketing and licensing the ále by Alessandra lifestyle brand throughout the world.

Contacts

For Cherokee Global Brands:
Media:
Jen Klise, 952-594-2672
jenk@cherokeeglobalbrands.com
or
Investors:
Addo Communications
Patricia Nir, 310-829-5400
patriciad@addocommunications.com
or
Kimberly Esterkin, 310-829-5400
kimberlye@addocommunications.com
or
For ále by Alessandra and Silver Sunrise LLC:
Andrea Sobel, 818-570-1260
asobel@silversunrisellc.com
or
For Alessandra Ambrosio:
Full Picture
Milan Blagojevic, 310-860-0505
milan@fullpic.com

Contacts

For Cherokee Global Brands:
Media:
Jen Klise, 952-594-2672
jenk@cherokeeglobalbrands.com
or
Investors:
Addo Communications
Patricia Nir, 310-829-5400
patriciad@addocommunications.com
or
Kimberly Esterkin, 310-829-5400
kimberlye@addocommunications.com
or
For ále by Alessandra and Silver Sunrise LLC:
Andrea Sobel, 818-570-1260
asobel@silversunrisellc.com
or
For Alessandra Ambrosio:
Full Picture
Milan Blagojevic, 310-860-0505
milan@fullpic.com