NEW ORLEANS--(BUSINESS WIRE)--Trulia (NYSE:TRLA) a leading online marketplace for home buyers, sellers, renters and real estate professionals, today launched Trulia One, a powerful new mobile CRM platform that puts more power in the hands of real estate agents. Trulia One will give agents a single platform for generating, managing and marketing to leads from any source, empowering them to better serve consumers from anywhere.
The new product is available in two editions. Trulia One is the real estate industry’s most comprehensive free CRM platform and includes contact management, mobile lead alerts, and a unified inbox. Trulia One Elite—the $99 Premium Edition—includes all of the features in the free version plus additional services such as robust marketing campaigns, agent-branded consumer websites, an elite badge and sales coaching. Both versions of Trulia One will be generally available in early 2015. A select group of Trulia customers will be a part of the Trulia One beta group in December 2014. Agents can join the wait list and today by visiting Trulia.com/one.
“Trulia is committed to innovating on the Market Leader platform to deliver the next-generation tools agents need,” said Pete Flint, CEO, Trulia. “Trulia One is the industry’s most comprehensive mobile CRM platform that puts the power in the hands of our agents and empowers them to better service consumers—anytime, from anywhere.”
Trulia developed Trulia One in partnership with agents, who cited generating new leads and converting them into clients as their biggest challenges1. Trulia One addresses this challenge by enabling agents to capture, respond to and manage leads from any source—including Zillow and Realtor.com—the moment they come in. By delivering lead alerts in real time to any mobile device, Trulia One ensures agents never miss new leads and empowers them to follow-up quickly on every opportunity.
“Real estate agents and brokers are essentially entrepreneurs and small business owners,” said Flint. “Our research and testing reinforced their need for simple, easy-to-use mobile client management tools that will enable them to run their businesses more efficiently and to be more successful.”
Trulia One represents the next evolution of Market Leader’s technology and provides agents with a powerful CRM platform that goes to work once a lead has been captured to help agents stay top of mind with prospective clients. Agents can use automated marketing campaigns and share relevant information to better serve consumers from anywhere. In addition, Trulia One provides lead insights—such as the type of home or the area where the person wants to live—to help agents better understand the needs of their clients.
For agents that are ready to invest more in growing their business, Trulia One Elite provides premium benefits. Trulia One Elite includes all of the benefits of the free version plus:
- Premium print and email marketing campaigns to connect and reconnect with clients and stay top of mind
- Personalized website with MLS listings and consumer insights to stand out and generate exclusive leads
- One featured listing on Trulia
- Success coaching including career development and sales training
- Elite badge on Trulia profile to further distinguish themselves with prospective clients on Trulia
ABOUT TRULIA INC.
Trulia (NYSE:TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
1. Trulia research