IRI, NMI and Shaklee Executives to Assess the Consumer Market for Dietary Supplements at CRN’s Annual Symposium

--()--IRI:

Who:

       

Robert Sanders, Executive Vice President, Home and Health Practice Leader, Information Resources, Inc. (IRI)

Maryellen Molyneaux, President and Managing Partner, The Natural Marketing Institute, Inc.

Randi Neiner, Ph.D., Director, Market Research, Shaklee Corporation

 

What:

In their session, “Assessing the Consumer Marketplace for Dietary Supplements: Who, What, and Where,” Sanders, Molyneaux and Neiner will share their research-backed insights into the nutritional sales market. The session will begin with insights into consumer demand and an in-depth analysis of consumer’s psychographic segmentation. They will also discuss which supplements consumers are taking, based on demographics, using new data from CRN’s 2014 Consumer Survey on Dietary Supplements. The session will conclude with a comparative analysis of where consumers are purchasing specific supplements.

 
Attendees will leave the researched-packed session with a greater understanding of the current climate for consumer sales, and how to face current and future challenges and develop strategic business strategies.
 

Why:

With more access to big data, all eyes are on the numbers as dietary supplement companies continue to closely watch sales and consumer buying behavior. With the help of three market research experts, attendees will receive in-depth analysis on consumer habits that will help them better understand their current challenges and develop business strategies.
 

When:

Friday, Nov. 7, 2014, 10:40 a.m. PST

 

Where:

Council for Responsible Nutrition’s Annual Symposium

The Ritz-Carlton, Laguna Niguel
One Ritz-Carlton Dr.
Dana Point, CA 92629
 

About The Council for Responsible Nutrition (CRN):

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 100+ dietary supplement manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Visit www.crnusa.org. Follow us on Twitter @crn_supplements and @wannabewell and on Facebook.

About IRI:

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses. Move your company forward at IRIworldwide.com.

Contacts

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone: +1 312.474.3675

Contacts

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone: +1 312.474.3675