Axalta’s Automotive Color of the Year, Radiant Red, on Display at Phoenix International Raceway

No. 24 Axalta Chevrolet SS, Driven by Jeff Gordon, Returns to the Desert

Axalta's Color of the Year, Radiant Red, Shines on No. 24 Axalta Chevrolet SS (Photo: Business Wire)

GLEN MILLS, Pa.--()--The desert will heat up this weekend during the final race of the 2014 Chase for the NASCAR® Sprint Cup Eliminator Round at Phoenix International Raceway. Jeff Gordon has two wins at the Arizona track and the best average finish (11.3) among the eight remaining drivers. Only four teams will qualify for championship contention, which culminates next week in the season finale in Homestead, Florida.

Axalta Racing’s racecar is sporting a “must see” special paint scheme to commemorate Axalta’s Automotive Color of the Year 2015, which is called Radiant Red. Radiant Red was recently revealed, to much fanfare, at the SEMA automotive aftermarket tradeshow in Las Vegas.

“This special Axalta Automotive Color of the Year paint scheme is very exciting for us,” said Wade Robinson, Axalta Strategic Marketing and Racing Director. “It is a sister paint scheme to our flagship design, Brilliant Flames. Radiant Red highlights color and style, which is what we do best. I think fans will love the vibrant shade of red. It is sure to be extra-hot and colorful on the track. We paint winners!”

Axalta Coating Systems is “The Official Finish” of Hendrick Motorsports and “The Official Finish” of Stewart-Haas Racing.

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on twitter.

Contacts

Axalta Coating Systems
Lisa M. Miree-Luke, 610-358-2228
Lisa.miree-luke@axaltacs.com
axaltacoatingsystems.com

Release Summary

Axalta Racing Debut's Automotive Color of the Year.

Contacts

Axalta Coating Systems
Lisa M. Miree-Luke, 610-358-2228
Lisa.miree-luke@axaltacs.com
axaltacoatingsystems.com