Tip.ly Launches Revolutionary Mobile Payment Application at Money 20/20

Facial recognition and location-based technologies combine the speed and privacy of cash with the safety, security and convenience of mobile payments

Empowers consumers to tip anyone, anywhere from a mobile phone

LAS VEGAS--()--Tip.ly, the world’s first peer-to-peer mobile payment application developed using facial recognition and location-based technologies, officially launched today at the 2014 Money 20/20 conference in Las Vegas.

Tip.ly is the first mobile payment solution with bank grade security that allows people to tip service professionals with their mobile phone without the exchange of any personal information, such as phone numbers, email addresses and credit cards. Utilizing advanced facial recognition and location-based technologies, it combines the speed and privacy of cash with the safety, security and convenience of mobile payments, all while eliminating the burden of carrying cash. Tip.ly also helps service professionals collect, safeguard, and manage their tips, and allows them to build a personal brand by accumulating positive ratings and reviews of their service.

“Current digital payment technologies focus on facilitating consumer-to-merchant or trusted peer-to-peer transactions. However, the exchange of personal information required by these payment solutions poses a security concern for many individuals when they’re wishing to make a payment to a person they don’t know,” said Stephen Campbell, co-founder and CEO, Tip.ly.

“Whenever you make an electronic payment, security and privacy are the top priorities. For the first time, we are making it possible to facilitate safe, efficient payments while maintaining the privacy of both the consumer and the service professional. By increasing the safety for users, we are enabling more tipping opportunities for the service workforce across a wide variety of industries,” continued Campbell.

Tip.ly’s unique design enables users to tip faster than cash through two different payment options – “Quick Tips” or “Face Tips.” The Quick Tips palette allows consumers to find, select and tip existing registered Tip.ly service professionals that are near their current location, have registered at that location or have previously received tips from a Tip.ly user at that location.

Consumers also have the option to pay a service worker who is not already registered with Tip.ly using Face Tips, which offers a revolutionary facial recognition technology. By using Tip.ly’s secure server to take a photo of the person receiving the tip and submitting the desired monetary amount, individuals can tip their service professionals, even if they are not currently registered with Tip.ly. The recipient has 14 days to log in to any camera-equipped device to submit their photo and bank details to safely collect their payment.

“With nearly 50% of U.S. patrons carrying less than $20 in cash, consumers need a solution that further frees them from the burden of carrying cash and absorbing heavy ATM fees to make tips. Our aim is to eliminate the anxiety that comes with tipping for services,” said Campbell. “This service industry is a large component of our economy and it is a workforce that is heavily reliant on tips. We aim to revolutionize the tipping experience and provide a safe, secure mechanism for paying workers that need it most.”

Users of the app can register one or more credit/debit cards into Tip.ly as their payment method and tips are paid directly to their bank accounts within 1-2 business days. Tip.ly has successfully conducted user acceptance testing and has verified platform scalability on Amazon Web Services (AWS).

Notes to Editors

ABOUT Tip.ly

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Tip.ly is the world's first tip anyone, anywhere mobile tipping application, allowing people to tip service professionals without exchanging any personal information. Utilizing advanced facial recognition and location based technologies, it combines the speed and privacy of cash with the safety, security and convenience of mobile payments, all while eliminating the burden of carrying cash. Tiply also helps service professionals collect, safeguard, and manage their tips, and allows them to build a personal brand by accumulating positive reviews of their service.

ABOUT MONEY 20/20

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Money20/20 is the leading global event for innovations in money, and this year’s conference will be taking place on November 2-5, 2014 in Las Vegas, Nevada with more than 7,000 attendees, including over 650 CEOs and 2,250 companies from more than 60 countries around the globe.

Contacts

Cognito
Jacqueline Gogel
+1 646 395 6300
tip.ly@cognitomedia.com

Release Summary

Tip.ly, the world’s first peer-to-peer mobile payment application developed using facial recognition and location-based technologies, launched today at the 2014 Money 20/20 conference in Las Vegas.

Contacts

Cognito
Jacqueline Gogel
+1 646 395 6300
tip.ly@cognitomedia.com