NEW YORK--(BUSINESS WIRE)--Made Man (www.MadeMan.com), a leading men’s lifestyle destination owned by DEFY Media, is asking men nationwide to Gentleman Up this November as part of a month long mission encouraging men to improve their gentlemanly skills and get involved to better their lives and communities. Running throughout the month, MadeMan.com will offer inspiring editorial and video programming geared towards self-improvement and enlist comedians Rob Riggle and Tom Lennon for exclusive original videos motivating men to do more by doing good. Delivering an important message infused with humor, these funnymen urge men to ditch the “Casual Friday” duds and suit up for #FormalFriday on Nov. 7 to raise awareness and funds for charitable partner CareerGear.org. Made Man will donate one dollar for every 1,000 video views and photos tagged on social media with #GentlemanUp or #FormalFriday, which will go towards the non-profit’s job readiness programs aiding men who have faced challenges and are preparing to re-enter the job market.
“We want to re-energize the gentlemanly spirit and believe that a big part of that is elevating efforts to improve oneself and by helping others who may have lost their way and need some assistance,” commented Barry Blumberg, Head of Content, DEFY Media. “Participating in #FormalFriday is a simple, yet impactful, way to rally around an important cause and publicly show support for those men around us who might need a little help getting back on their feet. It all starts with the confidence you gain when you look the part.”
To kick off the editorial program, Rob Riggle (Dumb & Dumber To) stars in a video PSA that takes a hilarious look at a serious issue: how modern men have lost their way and can get back on track to improve themselves and support men in need. Additional videos will roll out throughout the month including “De-Evolution of Man” with Tom Lennon (Reno 911) as well as a series of how-to “Guydes” that tackle topics like “How to Find Your Signature Cocktail” and “How to Be a Best Man at a Wedding.” DEFY Media’s SMOSH, Screen Junkies, Break.com, Clevver and YouTube partner Greg Benson, among others, will also join the cause by going #FormalFriday and promoting the gentlemanly effort on their video and social channels.
As part of Made Man’s commitment, the team chose to partner with New York based non-profit Career Gear, an organization established in 1999, dedicated to helping men in need, including veterans, the disabled, those battling addiction, and many others who face disadvantages that make job acquisition and retention a challenge. Career Gear focuses efforts on three main programs: The Job Readiness Program, which includes interview preparation, counseling and interview clothing which has helped more than 50,000 men, as well as the Professional Development Series and one-on-one mentoring program, The MAST MENtoring Program.
Gentleman Up featured programming:
- Gentleman Up PSA – Comedian Rob Riggle (Dumb & Dumber To) goes through the trials and tribulations of being a modern man and gives viewers some hilarious advice on how men can “gentleman up” as well as contribute to the #FormalFriday cause.
- De-Evolution of Man (sponsored by Dodge Charger) – Hosted by actor Tom Lennon (Reno 911), this series of videos will be comedic in tone with satirical profiles of the moments where men lost their way over the course of history.
- GUYDES – Series of how-to videos will provide guys critical information encapsulating things they need to know and can use to evolve their own lives. We’ll outline and honor events, personalities, pop culture milestones, and happenings relevant to today’s man.
Tune in all month long to MadeMan.com or http://www.mademan.com/GentlemanUp and connect on social media:
About DEFY Media
DEFY Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. DEFY Media creates some of the most popular content in digital under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 155 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world’s top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.