LAS VEGAS--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-enabled marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today that its founder, president, and chief executive officer, Jonathan Silver, will participate in the “Data, Analytics & Marketing Services” panel session of the Barclays Investor Symposium, to be held at the Money20/20 event in Las Vegas, on Tuesday, November 4, 2014.
Affinity’s leader will update event participants on the company’s recent strong growth and development progress, and outline the Data Analytics as a Service (“DAaaS”) strategy it is applying to drive future success and value creation.
“We’re very excited about the market traction we’re seeing around our DAaaS initiatives with National Retailers, SMB Merchants, and Digital Platform Companies,” commented Silver. “We already have strong launch partners in place for each of these new businesses, and all leverage the unique assets Affinity has built up over the past decade of industry leadership in our space. I’m confident that our plans, momentum, and distinctive advantages will create not just success for our customers and partners, but robust growth and value creation for our Company.”
The Company also indicated that it will be publishing further details of its DAaaS strategy and related progress in the weeks to come.
About Affinity Solutions
Affinity Solutions is the industry leader in card-linked offers technology and transaction-enabled marketing solutions. Affinity leverages proprietary analytics, applied to a range of datasets in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time, for its financial institution, retailer, and digital platform partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, and approximately 10,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits designed to drive deeper and more valuable customer relationships for its partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns.