DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7jc592/new_moneyhawks) has announced the addition of Javelin Strategy & Research's new report "New' Moneyhawks: Highly Profitable and Engaged Customers Defining the Future of Banking" to their offering.
Three years ago Javelin identified a segment of tech-savvy, mobile-minded consumers whom bankers should covet: the Moneyhawks. The Moneyhawks -13% of U.S. adults - have a demanding appetite for profitable banking products and services, are fueling the demand for anytime, anywhere access, and their cutting-edge digital expectations will shape how Americans will bank, pay, borrow, save, and buy for years to come. Now, Javelin and Greenwich Associates have deepened the analysis to develop profiles of four segments of consumers based not only on who they are and what they do, but also why they bank the way they do.
This report profiles each segment's demographics, specific banking behaviors, what they value most about their primary FI, and warns that 20% of Moneyhawks are at high risk of switching primary FIs - putting an estimated $1.1 trillion in deposits, 103 million financial accounts, and $5.8 trillion in investable assets into play. The report also draws on Javelin's custom Outperform benchmarking service to detail that Bank of America is No. 1 among the three giant banks serving a disproportionately large share of the Moneyhawks, the banks that have suffered the greatest attrition of Moneyhawks, and those that are in the best position to steal Moneyhawks from their rivals.
- Who are the Moneyhawks - and why are they the most profitable customers to target?
- How many Moneyhawks are at risk of switching primary FIs, and what is their economic clout?
- What financial services, technology investments, and marketing tactics will attract and satisfy Moneyhawks?
- How can FIs transform the habits of malleable customers to encourage them to behave more like Moneyhawks?
- Which banks are most successful at wooing and winning Moneyhawks - and which are must vulnerable to losing these fickle customers?
- Can regional banks, community banks, and credit unions compete for Moneyhawks?
Key Topics Covered:
2. Primary Questions
3. Executive Summary
5. Why Javelin Rede?ned the Moneyhawks
6. Targeting Customers Based on Profitability
7. Winners and Losers in the War for Moneyhawks
8. Segmentation Profiles: Who They Are, What They Do, and Why They Do It
12. Related Research
13. Companies Mentioned
- Bank of America
- Capital One
- Citizens Bank
- JPMorgan Chase
- U.S. Bank
- Wells Fargo
For more information visit http://www.researchandmarkets.com/research/7jc592/new_moneyhawks
Source: Javelin Strategy & Research