Verifone Reinforces Mission with New Brand Voice and Identity

Brand reflects Verifone’s commitment to clients in an era of rapid transformation in payments and commerce

CARTES Secure Connexions 2014
Money20/20 2014

LAS VEGAS & PARIS--()--Verifone (NYSE: PAY) today launches its new brand identity around the world. The brand represents a new Verifone that is driving the future of commerce in a rapidly evolving digital world where electronic payments, commerce and mobility are converging.

“Today’s payments and commerce landscape is more exciting and complex than ever before, and our clients look to Verifone as their partner in enabling new consumer experiences while providing the highest levels of security,” said Paul Galant, CEO of Verifone. “The Verifone brand reflects our vision and commitment to clients, while also speaking to our continued growth and leadership as a company as we pave new paths towards the future of commerce.”

A New Vision and A New Look, Built Around Clients

Complementing Verifone’s brand launch is a new company logo as well as a new website, creative, and voice that unites the global company and invites a more collaborative relationship with its clients, partners and employees.

Verifone’s new identity is based on extensive research it conducted globally with clients, partners and employees. The findings as well as feedback received by Verifone during the process illuminated the increasing complexity of payments for merchants, banks and retailers, and that they need a reliable partner to turn to for help navigating the ever-changing payments landscape.

Leah Roscoe, Vice President of Global Marketing for Verifone adds, “The attitudes and needs of our constituents were heard and fully considered in the creation of Verifone’s new brand. The result is an identity that allows us to tell a more powerful and collaborative story that builds on the history of our company, the industry, and our role in spearheading new experiences that touch merchants and consumers everyday across the globe.”

“Our success is not just about our devices and services – it’s also about our people. And with our clients, we are shaping the future of commerce and helping them strengthen their businesses as we build a stronger, more prosperous Verifone,” added Galant.

New Brand Developed in Partnership with DeSantis Breindel

The brand strategy and identity were created by DeSantis Breindel, a brand consultancy based in New York City. "We have worked closely with the Verifone management team to uncover and articulate the unique qualities of this global technology leader. Verbally and visually, this new brand celebrates the people of Verifone and their work with clients and partners to solve complex technology challenges on a global scale. The brand embodies a forward momentum, while projecting a confident, yet approachable tone, which is carried across all points of the new visual identity system,” said Howard Breindel, partner, DeSantis Breindel.

On Display at Money20/20 and CARTES

We invite you to experience the new Verifone at industry tradeshows this week: Money20/20 in Las Vegas (Nov. 2-5, booth #717) and CARTES in Paris (Nov. 4-6, Stand 4 L 004). You can also experience the new Verifone online by clicking here.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc

This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: successful launch of our new brand identity, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.

About Verifone

Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting more than 26 million payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers. | (NYSE: PAY) | @verifone


For Verifone
Jacqueline Efron, 650-801-0942


For Verifone
Jacqueline Efron, 650-801-0942