NASHVILLE, Tenn.--(BUSINESS WIRE)--Radarworks, a leading integrated marketing agency, today announced the acquisition of Ion Marketing, a full service experiential, sponsorship, promotions and entertainment agency based in New York. The announcement was made from and in conjunction with the Brand Partnership Forum in Nashville, TN today where Ion and Radarworks hosted a reception with top consumer and entertainment brands in attendance.
“At Radarworks, we are constantly innovating with our clients to tell their brand story in a way that creates meaningful consumer engagement,” said Radarworks CEO Kazumi Mechling. “We know CMOs and marketers, like those attending the Brand Partnership Forum, are looking for 'genius' – clever and nimble ways to engage consumers and succeed with their brands in a very challenging marketing environment.”
“We’re thrilled to share the news of the acquisition of Ion Marketing which further realizes our vision as an agency to help brands create stories and experiences that engage consumers and drive influence across every consumer touch point. Our two agencies are an ideal fit—with shared creative and entrepreneurial cultures and unique talent and capabilities that truly complement each other.”
Radarworks is one of the fastest growing integrated marketing agencies on the West Coast with a team of 70 employees in Seattle and Los Angeles. With the addition of Ion Marketing employees in Manhattan, Radarworks’ professional staff will now extend to 90 with deep experience across sports and entertainment marketing, experiential, sponsorships and promotions.
“All the stars aligned with this acquisition and we couldn’t be more excited to be joining the Radarworks family,” said Ion Marketing Founder Doug Kimmel. “Radarworks’ expertise across integrated marketing, advertising creative services, influencer marketing and PR combined with Ion’s strengths truly create a dynamic agency poised to be a leader in the evolving landscape of integrated marketing. Together, we look forward to taking the campaigns and brand experiences we create for clients to the next level.”
Radarworks is an independently owned, integrated marketing agency with offices in Seattle, Los Angeles and New York. At Radarworks, creating smart integrated campaigns with story-led content is in our DNA. Radarworks offers a full range of integrated marketing services: advertising, creative services, technology development, media planning and buying, social media marketing, public relations and influencer marketing. Simply put our team shares a passion for working with clients and brands to create meaningful stories that engage and influence consumers and lead to remarkable results. For more information, visit www.Radarworks.com.
About Ion Marketing
Ion Marketing is a full service experiential, sponsorship, promotions and entertainment agency based in New York. Ion offers a broad range of services including:
- Event and experiential marketing via product launches, mobile tours and special events
- Promotion planning and creative development
- Sports and entertainment sponsorships, activations, asset and program management
- Original content creation and branded entertainment production