CINCINNATI--(BUSINESS WIRE)--In continuation of the widely popular Swiffer Effect campaign featuring real-life stories of families tackling every day cleaning challenges, Swiffer® is supporting the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) in a year-long effort to help find homes for animals in need and help make the challenges of cleaning up after a pet less of a concern after adoption. According to the Swiffer Cleaning Index, half of Americans surveyed say that concerns about pet hair and shedding in their home is one of the top reasons they worry about getting a pet, wouldn’t get a pet or don’t have one1.
To help support the effort and kick off the campaign, “Modern Family” actress and dog mom Sarah Hyland made her own Big Green Box product donation to the ASPCA Adoption Center in New York and today hosted a pet appreciation party. There, she shared her personal Swiffer Effect story with her dog, Barkley Bixby, by her side as well as several ASPCA adoptable pets.
“I love being a mom to my dog Barkley Bixby and can’t imagine life without him,” said actress Sarah Hyland. “In fact, I have a little habit of sometimes grooming him myself which causes a hairy mess on my floor. Like most people, I really hate dog hair tumbleweeds so I use my Swiffer Sweeper all the time – it’s quick and easy so I can spend more time playing with Barkley on the floor versus cleaning them!”
The event was a celebratory culmination of the ASPCA sponsored Mega Match-a-thon adoption weekend that took place from October 17-19 at shelters nationwide. To help with concerns over daily pet hair cleanup, Swiffer gifted each of the nearly 5,000 adopters with a coupon for a new Swiffer Sweeper, an essential tool for pet owners because it quickly and efficiently picks up three times more dirt, hair and dust than a broom and dustpan. Additionally, the Swiffer Effect movement continued as each of the participating shelters received one of the brand’s Big Green Boxes full of its cleaning tools.
“We’re thrilled to have Swiffer backing our efforts to save and protect millions of homeless dogs and cats,” said Matt Bershadker, ASPCA President and CEO. “With their support of adoption programs such as Mega Match-a-thon, more people will open their hearts and homes to animals in need.”
The ASPCA explains that, while you cannot stop a healthy pet from normal shedding, feeding your pet a healthy diet and regularly brushing or combing their coat between grooming sessions can help reduce the amount of excess hair shedding in your home.
Given that over a third of Americans surveyed say the leading source of pet related “cleaning tensions” in their home is hair dust bunnies and/or shedding,2 Sarah also invited new and current pet owners across the nation to follow @Swiffer on Twitter today for an exclusive chance to win their own Big Green Boxes full of products, which are not available at retail.
For more information on Swiffer’s support of the ASPCA, additional pet tips and to learn more about the Swiffer family of products, visit www.swiffer.com, www.aspca.org/rescue/swiffer, www.facebook.com/swiffer, www.youtube.com/swifferusa or www.ASPCA.org.
About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Pinterest.
In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer® Dusters Extender, Swiffer® Dust and Shine and Swiffer ®Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
1,2 Methodological Notes: The Swiffer Cleaning Index was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between June 12th and June 20th, 2014, using an email invitation and an online survey. The margin of error for this survey is +/- 3.1%.