FMG and POD1 Rebrand Under New Name, BORN

NEW YORK--()--Group FMG, a multi-channel content and commerce solutions company, today announced that it will now go to market with its sister company, Pod1, under the aegis of one brand, BORN (

Group FMG, founded in 1987, traditionally focused on content creation and media production across several channels such as print (premedia, publishing) and digital (websites, social and mobile). It had a technology practice concentrated in the area of publishing applications, software integration and mobile apps. Pod1, founded in 2001, traditionally focused on high-end creative design, content creation and production for the web. Its technology practice concentrated on b2c and b2b commerce.

The companies came together in 2012 and have since worked on creating a B2B2C commerce offering as the core backbone, offered with creative design, immersive content creation and media production through digital marketing, support services. BORN delivers seamless, beautiful and technologically savvy campaigns to both clients and consumers.

BORN’s global team spans over 470 employees. In 2013, Group FMG and Pod1 were named honorees at the 17th annual Webby Awards, and separately have received prestigious awards from Inc. 5000, DesignWeek, W3, Horizon Interactive Awards and several more.

With certified engineers, designers, strategists and marketers based in all of our offices in Europe, USA and Asia, BORN is now delivering enterprise content and ecommerce solutions using the SAP/hybris, Demandware, NetSuite and Magento platforms. This is often paired with ongoing brand activation services as well as 24/7 support and maintenance solutions.

Fadi Shuman, NY based founder of Pod1 and BORN’s head of commerce says, "The last 18 months have seen a lot of positive change in our business, as well as incredible growth across our commerce and marketing ecosystem. Uniting our two brands is the final phase of our transformation. I'm extremely excited to be a part of the continued evolution of our unique business and look forward to even greater things ahead.”

Andy Berg, London based co-founder of FMG and BORN’s head of content production services says, “I have seen some amazing changes to the business: global expansion (New York, Chennai, Singapore), Fortune 500 clients and the development of advanced technology frameworks. Our rebrand is the next stage in this exciting journey and finally unites our two great brands."


BORN is the rebranded entity of two established companies – Group FMG and Pod1, founded respectively in 1987 and 2001. Both companies have experienced much success in the market by servicing clients in creating successful businesses in print and digital/web channels. The companies have won several awards for their work - from creating print catalogs, typesetting magazines to media production through creative design and ecommerce on the web. BORN synthesizes the best of FMG and Pod1 and offers integrated omni-channel content and commerce solutions with creative design. The company operates in the US, Europe and in Asia. Some of its current and past clients have been Salvatore Ferragamo, Staples, Walgreens’, DKNY, Fossil/Skagen, Argos, Thomas Pink, Ethan Allen, Skull Candy, Baby Cottons, TAG Heuer, Asda (Wal-Mart), The Limited, Stuart Weitzman, Sears, Net-a-Porter, Lord & Taylor, Uniqlo, Kenneth Cole, Matthew Williamson and LK Bennett, Microsoft, Boden, American Media Inc, Associated Newspapers, BBC Worldwide, Boots, Condé Nast, Danone, Disney, Harper Collins, Harrods, Ikea, Penguin Books, Readers Digest, Sainsbury's, Sears, Thomas Cook and Thorntons Direct.

BORN is funded by a leading private equity fund, IVFA, and Zodius Capital, a growth capital and build-out company. The management comprises of an international team of entrepreneurial leaders with deep experience of creating large global businesses.

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Sylvie Calman, 646-844-1090

Release Summary

Award winning Group FMG and Pod1 combine their creative forces to form BORN.


Sylvie Calman, 646-844-1090