NEW YORK--(BUSINESS WIRE)--Multi Packaging Solutions, a leader in value-added print and packaging for the branded consumer and healthcare markets, brings authenticity to Paramount Studio’s theatrical release of Noah with real wood packaging.
The collectable package, available exclusively at Target, was manufactured using a hardwood veneer backed with a thin film laminated directly to paperboard. Graphics were designed to create a rustic wood grain effect consistent with the sensibility of the film.
“The Noah package is a great example of how our team works with customers to bring creative concepts to commercial viability,” commented Erin Willigan, Vice President of Marketing for Multi Packaging Solutions. “Our team was able to engineer the wood veneer laminate into an impactful retail package which consumers immediately connected with as an extension of the film.”
“Michelle Willey, Creative Director for Paramount Home Media, wanted something truly unique for the Target exclusive and liked the idea of using actual wood,” commented Lisa Ireland, Vice President of Sales for Multi Packaging Solutions. “The natural variations in the wood grain created a truly one-of-a-kind package for collectors.”
The wood veneer is an ideal face stock material that can be laminated directly to paper, paperboard, or film, allowing for a wide range of uses in folding cartons, labels, point-of-purchase, and marketing promotions.
About Multi Packaging Solutions (MPS)
Multi Packaging Solutions is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare and branded consumer end markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets, and specialty packaging across a variety of substrates and finishes. The company has over 50 manufacturing locations on three continents and employs over 7,200 people. MPS is a portfolio company of Carlyle Group and of Madison Dearborn Partners. For more information, please visit www.multipkg.com.