BOSTON--(BUSINESS WIRE)--Blueport Commerce, the omnichannel solution for the $78 billion furniture industry, today announced the appointment of Kyle Marchesseault as Director of Marketing, formerly of Staples.
“We are very pleased with the addition of Kyle and the considerable talent and experience he brings to the Blueport team,” said Carl Prindle, President and Chief Executive Officer of Blueport Commerce. “Kyle’s experience working for Staples, one of the most successful omnichannel retailers, will be of tremendous value to Blueport and our retail clients as we continue to add the largest furniture retailers in North America to our platform.”
Marchesseault was previously Director of Digital Marketing overseeing digital marketing efforts supporting US online, stores, and contract sales at Staples, Inc. – the #3 retailer on Internet Retailer’s 2014 Top 500 list. During his time at Staples, he managed numerous digital marketing channels, most recently overseeing strategy and execution of paid search programs and working with the ecommerce team to manage data and analytics to drive marketing programs. During his seven-year tenure at Staples he also served as Senior Ecommerce Marketing Manager and Senior Manager of Digital Marketing. Prior to Staples he served as a Media Planner and then Media Supervisor at Digitas. Marchesseault is a graduate of Dartmouth College and received his MBA from Babson College.
“Blueport has a fantastic vision and story to tell and I am excited to translate that into a strategic marketing effort,” said Marchesseault. “Effective digital marketing encompasses a wide spectrum of competencies and Blueport excels at providing value-added services such as data and analytics that allow retailers to create and capitalize on an omnichannel approach.”
About Blueport Commerce
Blueport Commerce is the omnichannel solution for the $78 billion furniture industry. We marry retailers' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient and easy shopping experiences. $6.3 billion in retailers choose Blueport. For some retailers, Blueport's SaaS ecommerce platform powers their branded omnichannel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our ecommerce website. For many retailers, we do both. Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don't. Learn more at www.blueport.com.