LAKEVILLE-MIDDLEBORO, MASS.--(BUSINESS WIRE)--Every day you put your best foot forward, taking small steps to make each day healthier, happier and #evenbetter than the last. PACt™ cranberry extract water kicks off the next generation of Ocean Spray® products that harness the power of the cranberry in a refreshing new way.
PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone.* It’s a better water for a better you, with a deliciously hydrating, fruity taste and only 10 calories per 16-ounce bottle.
This Fall, Maria Menounos, E! Entertainment TV host and two-time New York Times best-selling author, will be inspiring consumers to hydrate in a healthy way with new PACt™ water. “Hydration is a huge part of feeling good about yourself and PACt™ water is a small step in your journey to be even better,” says Maria Menounos. “What really excites me is that it contains powerful health benefits of the cranberry, giving you a hydration option that works even harder.”
From New York to California, Menounos will share her tips on how you can engage in simple health and fitness tasks you know you can achieve, a few small steps at a time. She will also light up faces as she surprises and delights consumers at random with first taste deliveries of PACt™ water.
Even Better on the East Coast
On Thursday, Oct. 16, Menounos will be at Rockefeller Center® in New York City surprising and delighting city-goers with a first taste of PACt™ water and sharing her tips and tricks for making their lives even better.
In Rockefeller Center®, passers-by can engage with a 20-ft. interactive water wall that will cascade over 2,000 pounds of fresh, floating cranberries, displaying #evenbetter messages from visitors and fans. On Oct. 16 and 17, the bog display will be open from 10 a.m. – 4 p.m. as part of Ocean Spray’s 10th annual cranberry bog display in Rockefeller Center®. Free samples of PACt™ water will be distributed on-site and multi-generation cranberry growers will also be on hand to talk about the taste, health and heritage of the cranberry.
PACt™ Water #EvenBetter Beach Bash
Maria Menounos and Ocean Spray® take PACt™ water across the country to the West Coast, for an Even Better Beach Bash for locals on Hermosa Beach on Thursday, Oct. 23. You’ll leave feeling healthier, happier and #evenbetter about yourself as you join local fitness gurus for 45-minute fitness classes throughout the day, including yoga, Pilates and general fitness routines.
Pre-register for the free classes online at http://bit.ly/PACtFitness. In-between classes, guests can stay hydrated and refreshed with PACt™ water, and bask in the shade of a 61-foot tall cranberry.
We Want to Hear From You!
Consumers everywhere can participate in Ocean Spray’s #evenbetter contest between Oct.17 – Oct. 22 by tweeting @OceanSprayInc and telling us how they make their day #evenbetter: whether it be watching the sun rise, getting a workout in during lunch hour or staying hydrated throughout the day. A variety of different healthy living prizes will be handed out to randomly selected winners in support of their endeavor to be #evenbetter every day.
The secret to PACt™ water lies within the PACs, or proanthocyanidins, which are natural elements found deep inside cranberries that help cleanse and purify your body better than water alone.*
“We found a way to concentrate the unique health-promoting elements found deep inside the cranberry through the development of a cranberry extract made by a patented process,” said Christina Khoo, PhD, Director of Research Sciences, Ocean Spray.
You can find PACt™ water in the water aisle today at select major grocery stores, drug and convenience stores and mass merchandisers in California and Nevada and online.
To learn more about PACt™ cranberry extract water, visit PACt.OceanSpray.com and tweet at @OceanSprayinc with how you make your day #evenbetter.
*PACs (Proanthocyanidins) found in cranberries are not found in water alone.
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 90 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. In fiscal year 2013, Ocean Spray posted gross sales of $2.2 billion and net proceeds of $380 million. For more information visit www.oceanspray.com or our corporate blog at www.insidethecranberry.com.