DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qltdsl/greening_print) has announced the addition of the "Greening Print Marketing: A Practical Guide" report to their offering.
These days, it's all about going green. For some people, it's a personal and philosophical commitment. For others, it's an important brand image. Whatever your reason, this report looks at some of the most practical, implementable ways as they relate to print marketing. Many of these strategies will increase the effectiveness of your print marketing, too!
Gaining those benefits means looking beyond recycled paper and environmental certifications and considering a wide variety of factors along the entire product lifecycle. This includes design, print process, energy use, and even use of the targeting and personalization to reduce print volumes. There are also softer issues, such as chain of custody (CoC), and vendor and supplier commitment to broader sustainable initiatives.
Rather than taking a "pie in the sky" approach, however, this report focuses on immediate, practical actions that will green your marketing while often saving you money and increasing the effectiveness of your marketing programs at the same time!
Key Topics Covered:
Section 1: What "Green" Really Means
Section 2: Why Print Is Green(er)
Section 3: Greening Your Paper Choices
Section 4: Green Benefits of Digital Print
Section 5: Marketing Apps Drive Sustainability
Section 6: The Green Consumer and Green Print Marketing
Section 7: A Quick Look at Packaging
Section 8: A Word on Environmental Certifications
Section 9: Conclusions and Best Practices
For more information visit http://www.researchandmarkets.com/research/qltdsl/greening_print