DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sdtp84/state_of_11) has announced the addition of the "State of 1:1 (Personalized) Printing" report to their offering.
1:1 (personalized) printing has been around for two decades now, and for the most part, it needs no introduction. But what is the current status of this marketing approach and what are the best practices for success? How does printing particularly personalized printing fit into a marketing world increasingly shifting to electronic media?
The State of 1:1 Printing: 2014 looks at the current state of 1:1 printing, from industry data to marketing trends to best practices in more than a dozen marketing categories (lead generation, direct sales, fundraising, transpromo, customer service and support). Data and industry trends are supported with a voluminous real-life examples and case studies. The report also discusses the role of 1:1 printing in increasing the effectiveness of a marketing program, comparing more than a dozen types of metrics alongside real-life examples and case studies.
The report includes the following sections:
Section 1 looks at the driving factors and challenges behind 1:1 personalization.
Section 2 looks at 1:1 printing basics, including creating a marketing database, and the benefits (including some less commonly discussed) of using the 1:1 approach.
Section 3 looks at the variety of metrics used to evaluate the success of personalization, including the difference between response rate and lift, cost per lead, dollars per sale, lifetime customer value, and return on investment.
Section 4 looks at the benefits of 1:1 printing that go beyond response and conversion rates to some of those less-discussed.
Section 5 looks at each of the application categories, supported with best practices examples and case studies.
Section 6 looks how to maximize your advantage through 15 best practices of 1:1 print and provides additional resources that may be useful to you.
For more information visit http://www.researchandmarkets.com/research/sdtp84/state_of_11