OMAHA, Neb.--(BUSINESS WIRE)--As an incentive to encourage families to start saving for college when their children are young, NEST and First National Bank of Omaha have announced a bonus program for new accounts opened for children 8 and younger. Two hundred new accounts will receive a $100 bonus each when an account is opened for a young beneficiary – the child being saved for – with the promotion code available in the official rules at NEST529.com. This program will start today and continue through Dec. 31 or until 200 accounts have been opened, whichever is sooner.
“At NEST, we are believers in saving for higher education as early as possible, and we hope that this will give families a great reason to get started,” said Deborah Goodkin, Managing Director of NEST at First National Bank of Omaha, the NEST Program Manager. “Research shows that 89 percent of people believe saving for college for their children is one of their most important goals, though many delay getting started. By starting to save when children are young, account owners can maximize their savings and work toward reaching their goals.”
“Establishing a pattern of saving when children are young helps families concentrate on their priorities and provides assurance that they are preparing well for their children’s educational futures. As we all know, those years between infancy and adolescence go by quickly. Saving regularly through a NEST college savings plan gives peace of mind to young families who have many financial needs to address,” said State Treasurer Don Stenberg, who is Trustee of NEST. “We hope these bonuses are just the right incentive to encourage young families to start saving today and to let them know that we, in the Treasurer’s Office, are here to help.”
About First National Bank of Omaha
First National Bank of Omaha is a subsidiary of First National of Nebraska. First National of Nebraska has grown into the largest privately owned banking company in the United States. First National and its affiliates have $18 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.
NEST is a tax-advantaged 529 college savings plan and provides four plans to help make saving for college simple and affordable: NEST Direct College Savings Plan, the NEST Advisor College Savings Plan, the TD Ameritrade 529 College Savings Plan, and the State Farm College Savings Plan. The Nebraska State Treasurer serves as Program Trustee. First National Bank of Omaha serves as Program Manager, and all investments are approved by the Nebraska Investment Council. Families nationwide are saving for college using Nebraska’s 529 College Savings Plans, which have more than 220,000 accounts, including 63,000 in Nebraska. Visit NEST529.com and www.treasurer.org/cs/ for more information.
Investments Are Not FDIC Insured* ■ No Bank, State or Federal Guarantee
■ May Lose Value
*Except the Bank Savings Individual Investment Option