MIRAMAR BEACH, Fla.--(BUSINESS WIRE)--Before a standing-room-only crowd in the final race of the year at the historic Texas World Speedway in College Station, the Aristocrat Group Corp.’s (OTCBB:ASCC) RWB Vodka Radical SR3-RS car earned a second-place finish in the National Auto Sport Association (NASA) Texas OctoberFast Unlimited Class event.
“To appear at the last race of the year at one of the most historic raceways in the U.S. provides valuable visibility for our multiple award-winning RWB Vodka, a brand that resonates with auto racing fans. We look forward to continuing to build our relationship with that eclectic demographic,” ASCC CEO Robert Federowicz said. “A top 5 sport in the U.S., auto racing is a fantastic brand-building opportunity for us to continue penetrating the $5.6 billion U.S. vodka market – 60 million cases a year and growing. Making it to the podium at a motorsports event like this one gives us great momentum.”
Handcrafted, American-made RWB Ultra-Premium Handcrafted Vodka is made with the highest-quality Idaho potatoes and pure mountain spring water and then refined by a five-stage filtration system that produces a gluten-free high-class vodka without the high-class price.
Auto racing is a prime avenue for increasing brand visibility, as the sport continues to surge in popularity with domestic audiences. In an ESPN fan poll conducted earlier this year, auto racing was named the fourth-most popular sport in the U.S., ahead of the National Basketball Association (NBA), National Hockey League (NHL) and college basketball. Built in 1969, the Texas World Speedway has previously hosted NASCAR and IndyCar Series events.
About the Aristocrat Group Corp.
The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC’s brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB:LVMUY), Diageo PLC (NYSE:DEO), BEAM, Inc. (NYSE:BEAM) and Brown-Forman Corp. (NYSE:BF-B). A second lifestyle vodka brand is set for debut in late 2014.
For more information about the Aristocrat Group Corp., visit www.aristocratgroupcorp.com/investors/.
For more information about RWB Vodka, visit www.rwbvodka.com.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.