New Advisors and Expansion of Fully-Mobile Technology Platform Drive Growth at Trust Company of America

28 new RIAs with $750 million in AUM sign on to TCA seeking mobility and operational efficiencies of TCA’s platform.

DENVER--()--Trust Company of America (TCA), the only independent RIA custodian offering fully integrated real-time technology, consultative services and back office support built exclusively for RIAs, closed the third quarter of 2014 with solid growth in new advisor arrangements and new features added to Liberty, its leading RIA platform.

Through September 30, TCA signed a total of 28 new RIA client arrangements in 2014, adding more than $750 million in assets under custody. The nine-month total includes a new partnership with Investment Advisors Corp., as well as RIAs seeking to take advantage of the mobility, trade execution and operational efficiency offered by TCA’s Liberty platform.

“We believe our new relationship with TCA will allow each of us, as trusted advisors, to spend more of our time doing the things that add value to our clients,” said Dennis J. Rogers, CPA, CFP® and Frank M. Kirby, CFP® of Phoenix-based Rogers & Kirby, Inc. “Their robust technology offering will greatly enhance our firm’s ability to act decisively and efficiently on our investment convictions.”

Advisors also noted that with increasingly volatile markets, operational efficiency is paramount. “While assets under management steals the headlines in the RIA business, net income pays the bills,” said Joshua Pace, Senior Vice President, Business Development for Trust Company of America. “This year, we are hearing from more advisors who are focused on harnessing technology and process improvement to improve their bottom line – and spend more time with clients. It’s a win-win that helps advisors and their clients reach their full potential.”

A key driver of operational efficiency has been the expansion of Liberty, TCA’s industry-leading mobile technology platform. Throughout 2014, all major functions, including model management, consolidated asset management and model processing and rebalancing—at the account level and across the entire book of business—have been brought onto Liberty, giving advisors and clients access to accounts on any piece of glass, including desktop computers, tablets and mobile phones.

With many RIAs having to conduct business away from the office, and tablets and smartphones accounting for a greater proportion of on-line usage, TCA has built its technology platform to be accessible from Apple, Android and Windows operating systems. Later this year, TCA will add enhancements aimed at improving RIA business development results in order to help RIA’s grow faster.

About Trust Company of America

Since 1972, Trust Company of America (TCA) has been a champion of Registered Investment Advisors, dedicated to helping them realize their full potential. TCA is the only independent RIA custodian offering fully integrated real-time technology, consultative services and back office support built exclusively for RIAs. Headquartered in Colorado, TCA is a partner to advisors, providing the technology and support they need to manage their practices and clients’ financial futures. See more at: http://www.trustamerica.com.

Contacts

Peppercomm
Mo Shafroth, 720-470-3653
mshafroth@peppercomm.com

Contacts

Peppercomm
Mo Shafroth, 720-470-3653
mshafroth@peppercomm.com