NEW YORK--(BUSINESS WIRE)--VUARNET, providing the best sunglass protection and visual clarity worldwide since 1957, is thrilled to announce its 2014 US relaunch. The stunningly cool and classically French shades garnered international acclaim on Europe’s ritziest slopes back in the sixties, when distinguished lens-crafters Roger Pouilloux and Joseph Hatchiguian teamed up with 1960 Olympic downhill gold medalist, Jean Vuarnet. The Fall/Winter 2014/15 collection epitomizes the unparalleled craftsmanship and elegance that makes the VUARNET brand a favorite among both active lifestyle enthusiasts and fashion trendsetters.
Focusing on fashion, lifestyle and sports, VUARNET will continue to promote the heritage styles that have marked its history. Whilst launching new styles reflective of the brand’s unique DNA, VUARNET continues to push the boundaries of design, elegance and high-quality to set the standard for superior eyewear. With classic French style and contemporary appeal, these sunglasses are truly iconic and bring VUARNET’s ‘très chic et très jet-set’ aesthetic back to the street.
“We are beyond thrilled to be relaunching in the US where VUARNET is positioned to reemerge as the luxury leader in the eyewear industry,” said Stefano Fabris, CEO of VUARNET. “While the vast majority of leading ‘luxury sunglasses’ are owned by a single conglomerate, VUARNET is one of the very few high-end niche companies to remain independent and preserve a heritage rooted in artisanship.”
From inception through today, VUARNET continues to manufacture their mineral sunglass lenses in a company-owned lens production facility in France. The lenses are constructed with an exclusive bi-shaded treatment, a signature of the VUARNET brand and a result of world-class craftsmanship. These treatments eliminate glare and reflection from the sun and the sky. The brand continues its commitment to service, excellence and a passion for authenticity with their distinctive ‘V with ski’ diamond-engraved on each lens.
Leading the field for over fifty years and uniting technical excellence with expert savoir-faire, the iconic eyewear brand will once again be available at esteemed authorized retailers and opticians throughout the world, whether on the slopes of Courchevel, by the Duomo in Milan or on the streets of Toronto. In the US, VUARNET is widely sold in Los Angeles and New York, and can also be found in high-end optical boutiques in Boston, Miami, Palm Beach, Portland, Scottsdale, Salt Lake City, San Diego, Montana and the ski towns of Aspen, Snowmass and Vail.
Founded by French opticians in 1957, VUARNET offers timeless and contemporary products that are recognized as the highest-quality optical sun protection known to man. Since inception and to date, VUARNET owns a lens production facility in France and provides uncompromising optical excellence. While shaping the future of VUARNET, NEO Investment Partners is equally committed to preserving the artisanship, integrity and passion of this iconic global brand.