AUSTIN, Texas--(BUSINESS WIRE)--Mood Media, the global leader in Experience Design, today announced its latest in a series of interactive marketing solutions for local small- and medium-sized businesses, Mood Social WiFi. The solution allows clients to offer free, branded WiFi to their customers while providing the business with the additional benefit of a simple and robust marketing tool designed to seamlessly integrate with the brand’s social channels. With this tool, businesses can effortlessly grow their social networks, gather valuable customer information and develop simple, targeted marketing campaigns.
Subscribers to the service are provided a special Mood Social WiFi router that is connected to the business’s existing broadband Internet service. While in the location, customers seeking a connection are prompted to select the free WiFi on their mobile devices. Once connected, they are directed to a custom login page where they are invited to connect with the business on social media in exchange for using the free connection.
With this solution, businesses use their free WiFi service to increase their followings on social media sites such as Facebook and Twitter. Mood Social WiFi also includes an online dashboard where businesses can view an analysis of customer demographics by age, gender and location, and drive targeted marketing and social content to all or part of their customer base.
The new marketing tool is designed specifically for local and regional businesses that lack the time and resources to actively build their social network. Once the specially programmed router is in place, businesses will be able to organically grow their social media networks, making it an easy solution for small-and medium-sized business owners who want to improve their online presence.
David Van Epps, Global Chief Product Officer at Mood Media, said, “We are very encouraged by the positive results we’ve seen with our testing, and we anticipate this tool to be a significant asset to small- and medium-sized businesses who are looking to raise brand awareness and increase their social media activity. Mood continues to focus its new product development on enhancing the customer experience and providing greater value to Mood subscribers. Mood Social WiFi is another innovative solution intended to help Mood clients connect to their customers at all points in the retail journey.”
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is one of the world’s largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation’s client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms serve 77% of the top 100 retailers in the United States and 100% of the top 50 quick-serve and fast-casual restaurant companies.
For further information about Mood Media, please visit www.moodmedia.com. Follow us on Twitter at https://twitter.com/moodmedia and connect with us on Facebook at http://www.facebook.com/moodmedia.