WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, has announced the influential participants for its Programs of the Year at the fifth annual SiriusDecisions Summit Europe, to be held October 21-22 in London.
The organizations – CSC, Dassault Systèmes, Verint, and Elsevier Corporate Markets – were selected from a field of leading b-to-b organizations who have achieved significant and innovative results in sales, marketing and product integration. Recipients were selected based on their accomplishments and innovative uses in the following categories:
Account-Based Marketing – Measuring results and aligning marketing and sales management to build an account-based ecosystem.
Channel Marketing – Using data, assessment tools, best practice insights and clear supplier and partner success criteria, to develop the most effective ways to better transfer knowledge and skills, so that partners are better able to sell and market on their own.
- Dassault Systèmes
Demand Creation – Coordinating demand efforts across sales, marketing and product to drive greater productivity, more customer-centric digital engagement, more qualified leads and faster sales.
- Elsevier Corporate Markets
For more information on SiriusDecisions’ annual Summit Europe, including its sessions and agenda, click here.
“To achieve sustainable growth in the current business climate, organizations must transform and align their sales, marketing and product functions,” said John Neeson, Managing Director of SiriusDecisions. “We are proud to highlight these four European organizations for exemplifying best-in-class results in the execution of transformative initiatives. Their stories will provide delegates with an inside view and actionable insights on what it takes to successfully align key revenue-generating functions.”
- For more detail on the summit schedule and agenda, please click here.
- To register for Summit Europe, please click here.
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SiriusDecisions, Summit, Summit Europe 2014, Account-Based Marketing, Channel Marketing, Demand Creation, Dassault Systemes, Verint, Marketing, Sales
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
For more information, visit www.siriusdecisions.com.