BURLINGTON, Mass.--(BUSINESS WIRE)--Silverlink Communications, Inc., the leader in consumer health engagement, has announced the appointment of David Veroff as Senior Vice President of Analytics. Veroff brings 30 years of experience working for leading health care organizations on analytics, research, innovation and development. Reporting to Silverlink CEO Stan Nowak, Veroff will be responsible for leading the analytics team and further developing and executing on the company’s analytic strategy while expanding the company’s focus on new innovation and consulting models to power Silverlink’s programs and products.
“David joins us at a time when balancing consumer behavior, medical outcomes, and consumer experience have never been more important,” said Stan Nowak, President and CEO, Silverlink Communications. “To help healthcare organizations achieve this balance, Silverlink is aggregating new data pools about what drives behavior change, and new data about health engagement in general that will grow the industry’s knowledge base. David is uniquely qualified to lead us on that journey.”
Veroff said, “The imperative for health care organizations to be consumer focused and to drive engagement has never been greater. I am very excited to help Silverlink leverage its best-in-class engagement and analytic capabilities to dramatically improve the connection consumers have with healthcare organizations.”
Veroff comes to Silverlink from Dovetail Health where he served as Chief Analytics Officer, driving analytic strategy and execution. Prior to that, Veroff led innovation/research and development activities at Health Dialog, developing and testing new population health management products and programs, and the content and analytics that supported those programs. He has also held senior positions at The Picker Institute, healthcare analytics firms, and federal and state agencies.
Silverlink is the proven leader in multichannel engagement management solutions for healthcare organizations. Our solutions enable health plans and other key stakeholders to engage and support their members in smarter and more effective ways, empowering consumers to make the best decisions about their healthcare. We deliver better control, coordination and effectiveness in member communications to promote healthy and loyal behaviors. To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email firstname.lastname@example.org, or call 1-781-425-5700.