LAKEVILLE-MIDDLEBORO, Mass.--(BUSINESS WIRE)--The Ocean Spray® brand, known for creating the modern juice aisle, has now set its sights on reinventing the water aisle with a beverage innovation that is sure to change the functional beverage landscape. Introducing PACt™ cranberry extract water, the next generation of Ocean Spray’s product portfolio that harnesses the power of the cranberry in a refreshing new way. PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone.*
“Although the marketplace is filled with beverage options that try to meet the needs of consumers struggling to get enough water into their daily routine, let’s face it, there isn’t one currently that does that in a meaningful way with truly functional benefits,” said Ken Romanzi, Chief Operating Officer of Global Brands at Ocean Spray. “With the Launch of PACt™ cranberry extract water, we’ve created an even better water that harnesses the unique power of the cranberry through a breakthrough cranberry extract innovation, 10 years in the making. PACt™ water contains the cleansing and purifying benefits of the cranberry without all the sugar and calories.”
The Power Behind PACt™ Water
The power of PACt™ cranberry extract water lies in the 80 milligrams of PACs, or proanthocyanidins, found inside every 16-ounce, single serve bottle. PACs are natural elements found in cranberries that contain unique A-type PACs, which help cleanse and purify the body by allowing certain harmful bacteria to be flushed away naturally.
“We found a way to concentrate the unique health-promoting elements found deep inside the cranberry through the development of a cranberry extract made with a patent-pending process,” said Christina Khoo, PhD, Director of Research Sciences, Ocean Spray.”
PACt™ water gives you those benefits without excess sugar or calories and provides a great option for those looking for a tasty alternative to plain water.
The Next Generation of Ocean Spray® Products
A cutting-edge new product, PACt™ water is the start of the next generation of products from Ocean Spray® that allows consumers to enjoy the cranberry’s health benefits in a new way. PACt™ water contains just 7 ingredients including purified water, 80 milligrams of unique cranberry PACs, natural sweeteners like agave nectar, stevia, monkfruit extract, natural fruit flavors, and sea salt. With only 10 calories per 16-ounce bottle, PACt™ water is deliciously hydrating – it has a slightly tart, yet refreshingly robust fruit flavor.
PACt™ water provides a simple way to hydrate with health benefits of the cranberry and is a smart step toward a healthier lifestyle.
Where to Find PACt™ Cranberry Extract Water
PACt™ water can be found in the water aisle today at major retailers in California and Nevada and online. Beginning in 2015, PACt™ water will be available nationwide. Enjoy it in four delicious flavors: Cranberry Pomegranate, Cranberry Raspberry, Cranberry Blood Orange and Cranberry Mango-Passion Fruit. To learn more about PACt™ cranberry extract water, visit PACt.OceanSpray.com, Facebook or Twitter.
*PACs (Proanthocyanidins) found in cranberries are not found in water alone.
About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 90 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. In fiscal year 2013, Ocean Spray posted gross sales of $2.2 billion and net proceeds of $380 million. For more information visit www.oceanspray.com or our corporate blog at www.insidethecranberry.com