NEW YORK--(BUSINESS WIRE)--Live from your wallet, it’s Saturday Night – every day of the week. NBCUniversal Enterprises and Broadway Video Enterprises, MasterCard (NYSE:MA) and Alliance Data Retail Services have partnered to create a credit card offering that embraces SNL’s spirit of fun, entertainment and surprises. The SNL MasterCard will reward cardholders for purchases they’re already making while also providing access to exclusive entertainment experiences – including SNL tickets and offers - as well as robust everyday features and benefits.
The SNL MasterCard Credit Card, with no annual fee, provides unprecedented rewards within entertainment and exclusive opportunity for consumers to gain access to the SNL show. In addition to the standard offering where cardholders earn one point for every dollar spent on the card, Saturday Night Live MasterCard cardholders may additionally earn:
- Two points for every dollar spent for entertainment purchases
- Four points for every dollar spent on Saturday entertainment purchases.
- Saturday Night Live tickets and experiences, memorabilia and exclusive merchandise
- A personal concierge to hook you up with special discounts on dining, shopping, travel, and entertainment.
- Discounts on entertainment through partners such as Hulu Plus, Dinner Lab and various comedy clubs and special offers at retailers celebrating the 40th season
- Access to MasterCard Priceless Cities packages including the ultimate SNL star trip, including airfare to New York, luxury hotel, a personal shopping trip, hair and a pair of “the hardest tickets to get in show business” – seats at a Studio 8H performance of Saturday Night Live
"Alliance Data Retail Services is pleased to partner with Saturday Night Live, an icon in the entertainment industry,” said Melisa Miller, president of Alliance Data Retail Services. “In partnership with SNL, we look forward to offering a unique value proposition and innovative digital capabilities to cardholders, deepening their loyalty and relationship with the brand.”
“The SNL MasterCard Credit Card delivers a unique value proposition to longtime fans of the show and provides them increased rewards opportunities for pursuing the things they enjoy most,” said Max Krause, Customer Account Management, MasterCard. “Further demonstrating the commitment to delivering value to SNL fans while also ensuring their safety, all cards will be chip-enabled by 2015 keeping with the shift to chip cards here in the U.S.”
Soon, cardholders can also download the SNL MasterCard mobile app which will keep track of card activity while also delivering SNL trivia and discounts for local entertainment offerings. SNL writers and Above Average created a digital short featuring SNL stars Taran Killam and Bobby Moynihan to explain the card’s advantages:
You can view the video here: http://www.nbc.com/saturday-night-live/video/snl-mastercard-your-dream-date-awaits/2817331.
The video and other details about the new credit card program will
pushed through a digital marketing initiative.
For more information go to www.SNLCard.com.
About Broadway Video
Broadway Video is a global entertainment studio founded by Saturday Night Live creator Lorne Michaels in 1979. Besides SNL, its productions include 30 Rock, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, Portlandia, The Awesomes, Mulaney, Man Seeking Woman, The Maya Rudolph Show and American Documentary. The company’s Above Average Productions distributes its own original digital shorts, and those of others, on YouTube’s largest premium comedy network. Follow us on Twitter @BroadwayVideo
MasterCard (NYSE:MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation’s leading providers of branded credit card programs, with more than 135 marketing-driven private label, co-brand and commercial programs in partnership with many of North America’s best-known brands. The business delivers upon its Know more. Sell more.® commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted marketing expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. To learn more about Alliance Data Retail Services, visit www.alliancedataretail.com.