According to Gartner2, users receive too many unwanted marketing messages (newsletters, advertisements, event reminders, social networks notifications…). Gartner also announced that 82% of end users are frustrated with their current email filtering solution. The reality is that anti-spam is not good enough anymore to solve the inbox overflow problem.
Since Graymail is technically not spam – it is an email you may have subscribed to in the past but no longer want to receive - most of the anti-spam and email filtering solutions in the market today are simply ineffective, marking Graymail as “clean” emails before letting it go in the inbox. While anti-spam solutions stop spam, Graymail filtering goes further with a smart classification.
“The Vade Retro Graymail management solution offers the best of both world: it delivers to your primary inbox only high-priority emails you need to respond to. While the Graymail inbox stores all the bulk messages you’ve subscribed to, the Spam folder holds everything else while threats are automatically deleted,” explains Adrien Gendre, Head of Products at Vade Retro. “Our unique technology also allows users to unsubscribe from unwanted mailing lists in one click, cancelling a subscription in real-time.”
As Peter Firstbrook mentioned in his last Gartner Magic Quadrant, “Several vendors are incorporating personal controls to enable end users to better manage their inboxes in future versions, and dedicated vendors such as Vade Retro can provide an add-on bulk mail solution.”
About Vade Retro
Vade Retro is the next-generation email-filtering platform, and the only solution today, capable of classifying emails by priority, and eliminating unwanted emails using an automated safe unsubscribe. Vade Retro’s heuristic filtering engine has the industry's best record for ensuring zero-day responses against security threats and low-volume botnet attacks. Vade Retro gateway solutions are already protecting over 150 million email inboxes in 28 countries.
1 Vade Retro statistics – 2013 - 2014
2 Gartner Magic Quadrant July 2014