DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/sp787f/web_analytics) has announced the addition of the "Web Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 - 2019)" report to their offering.
The Web Analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. LA and MEA regions are growing rapidly with CAGRs of 28.4% and 25%, respectively from 2014 to 2019.
The web analytics market is growing at a quick pace and is fueled by various trends, including the consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses. The market growth is also attributed to the underlying opportunities such as constant rise in multi-channel marketing and increasing cloud based deployment trends.
Web analytics vendors are constantly focusing on delivering comprehensive quality solutions such as search engine tracking and ranking, heat map analytics and others. These solutions will cater to the enterprise level web analytics requirements such as website visitor traffic mapping, customer purchasing behavior analysis, ad campaign management and more. This analyzed information further assists enterprises to frame their business strategies more effectively to increase their online revenue generation.
Globally, web analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to utilize the huge chunks of unstructured online data. Web analytics technology is applied into social media management, targeting and behavioral analysis, display advertising optimization and others. The website analysis tracks customer purchasing trends, interest areas, assesses the website performance and demonstrates the data into dashboards and reports for upper level management to extract useful business insights.
- Search Engine Tracking & Ranking
- Heat Map Analytics
- Marketing Automation
- Behavior Based Targeting
- Professional Services
- Adobe Systems
- At Internet
- Tableau Software
For more information visit http://www.researchandmarkets.com/research/sp787f/web_analytics