HORN Introduces Two Clinically-Proven Innovative Ingredients at SupplySide West 2014

New Ingredients Offer Solutions for Heart Health and Weight Management

SupplySide West 2014

LAS VEGAS--()--HORN, one of North America’s premier distributors of specialty ingredients, today launched two new innovative ingredients for heart health and weight management. OPtain120™ and ChalCurb™ are clinically-proven innovations debuting at SupplySide West 2014 in Las Vegas, Oct. 8-9, and will be exclusively distributed in North America by HORN Nutraceuticals, the industry source for science-based innovations and best-in-class ingredients.™

“HORN is dedicated to the procurement of cutting-edge ingredients for progressive marketers in the nutraceuticals industry,” said Xiaoming “Sandy” Chien, PhD, vice president, HORN Nutraceuticals. “The introduction of OPtain120 and ChalCurb in North America addresses two health topics that are dramatically affecting the majority of the adults in the U.S. today. With clinical studies supporting efficacy and safety of these products, HORN upholds our commitment to aiding finished product marketers in delivering natural solutions that address the most concerning health challenges.”

OPtain120 – Supports Healthy Blood Pressure

An estimated 67 million adults in the U.S. have high blood pressure, according to the Centers for Disease Control and Prevention. Commonly known as a “silent killer,” high blood pressure poses few warning signs or symptoms and yet, it significantly increases the risk of heart disease and stroke, which are respectively the first and third leading causes of death in the U.S.1

OPtain120 is a safe and efficacious ingredient that addresses the hypertension endemic in the U.S. A patented combination of onion and pumpkin extracts, OPtain120 is clinically proven to reduce high blood pressure and support a healthy heart. Recent clinical studies in the U.S. and Japan of OPtain120 demonstrated systolic blood pressure reduction by six percent and diastolic blood pressure reduction by four percent with evidence of efficacy in as little as five days.

An angiotensin-converting-enzyme (ACE) inhibitor, OPtain120 suppresses production of angiotensin II, which decreases the peripheral resistance and blood volume, thereby reducing blood pressure. Vasodilation also occurs as OPtain120 increases nitric oxide production, therefore increasing the diameter of the blood vessels and reducing blood pressure. Manufactured in Japan by Ryusendo, OPtain120 is a safe, natural product that uses hot water extraction with no harsh chemicals.

ChalCurb – Promotes Healthy Visceral Fat

Visceral fat is sparsely discussed in today’s market. However, this toxic fat also known as the abdominal fat tucked in between the internal organs not only affects weight but poses increased health risks such as diabetes, heart disease, high blood pressure and stroke.

Manufactured by Japan Bio Science Laboratory, ChalCurb is backed by two clinical studies that demonstrated its effect on reducing visceral fat by 10 percent in just eight weeks. Results were measured via computed tomography (CT) scan. ChalCurb supports leptin and adiponectin production which affect satiety, lipid metabolism and glucose regulation.

In clinical studies, reduction in subcutaneous fat, weight, body mass index (BMI), waist and hip circumference also were observed.

Derived from the dried sap of the Ashitaba plant (angelica keiskei), no water or solvents were used in the manufacturing of ChalCurb.

Samples and Live Demos

HORN BlastMax™ will have live demos at the HORN Nutraceuticals booth and will be distributing samples of this proprietary and patented dosing innovation. The technology showcased will also feature Xtend Release™, a patented delivery system that uses time-release micro-beads to deliver active ingredients.

Additionally, samples of MealShape™, the next generation starch blocker, will be available at the HORN Nutraceuticals booth in a gum application. Recently published in peer-reviewed BMC Alternative and Complementary Medicine, MealShape is a natural ingredient that instantly blocks carb absorption by more than 20 percent.

Learn more about OPtain120, ChalCurb and other innovative solutions by visiting HORN Nutraceuticals at SupplySide West, Oct. 8-9 at Mandalay Bay South Convention Hall in Las Vegas, booth No. 28109. Please contact 714-523-7678 to request an interview.

About HORN

Established in 1961, HORN is one of North America’s premier distributors of specialty ingredients and raw materials. Originally founded as a specialty chemical distributor, HORN remains an entrepreneurial-driven company with a team of technically-proficient and trained professionals. Headquartered in La Mirada, Calif., with representation throughout the U.S., its specialized market segments encompass seven distinct distribution business units including Nutraceuticals, Care Elements, Coatings and Building Materials, Advanced Materials, Composites and Fabrication Materials, FoodTech and Animal Wellness.

For more than 50 years, HORN’s entrepreneurial approach to customer service embraces challenge and opens opportunities to reinvent and improve on traditional business models. HORN is a voting member of the Council for Responsible Nutrition, ranks in the ICIS Top 20 list of North America Chemical Distribution Leaders and is an employee-owned/ESOP company. Contact 800-442-HORN or visit www.ethorn.com/nutra for more information.

1 Centers for Disease Control and Prevention


Ella Pochay, 714-523-8050 ext. 678


Ella Pochay, 714-523-8050 ext. 678