SoundHound Bolsters Advertising Division, Opens Boston Office

Company Adds Ex-Pandora, Yahoo! Talent to Drive Next Phase of SoundHound’s Business Growth and Unprecedented Technology Experiences to Mobile Advertising

SANTA CLARA, Calif. & BOSTON--()--SoundHound Inc., a pioneering company in sound recognition and search technologies, announces the expansion of its sales and marketing team, including the opening of a Boston-based office. The new ad sales team hires include: Bryce Weitzel, director, ad solutions & integrated marketing; Gabrielle Mayer, director, client services; and Mary Ellen McKenna, senior account executive. McKenna also will head up the Boston office.

The senior level additions to SoundHound’s growing advertising sales team are part of the company’s commitment to be the first choice for major ad agencies and brands seeking to reach and engage with the coveted millennial and music fan. SoundHound now reaches more than 225 million users globally. SoundHound Inc.’s proprietary technologies, including music identification, sing/hum recognition, and LiveLyrics™, provide the advertising market with unique mobile campaign solutions.

Cheryl Lucanegro, vice president of advertising strategy and sales who oversees the growing ad sales team, joined SoundHound in March 2012 from Pandora, where she helped take the company to an IPO. In the last two and a half years, she has developed SoundHound’s advertising business from the ground up, while overseeing talent acquisition.

“It takes great talent to deliver great products and services, and with these team additions we are well on our way to taking our place as the premier technology and experience provider in the market,” said Katie McMahon, vice president & general manager, SoundHound. “As a mobile-first company, SoundHound recognized that brands would strive to engage with audiences on mobile. We have built a world-class team to align those objectives in step with bringing joyful and value-added experiences to life inside SoundHound, free to the end user. Everyone wins.”

Weitzel joins SoundHound from Yahoo! Entertainment, where he oversaw monetization and custom program development for Movies and Music properties, most notably, its multi-million dollar Live Nation global music partnership. Prior to Yahoo!, Weitzel helped develop and launch Pandora Presents, SXSW Discovery Den, and a number of other franchise programs at Pandora.

Mayer spent the last five years at Pandora, most recently as the lead for ad operations for the company’s first foray into international expansion in Australia and New Zealand. She also managed client services teams supporting various initiatives, including the company’s entrance into the broadcast radio advertising market, as well as its first in-house audio ad production team.

As Boston office lead, McKenna is responsible for ad sales within the New England territory, where she has an established track record in the market stemming from her roles at Pandora, and most recently, Rhythm New Media, a premium mobile video company. McKenna spent five years growing sales in the Boston office of Pandora, which she also opened.

SoundHound is based in Santa Clara, Calif., with offices in Los Angeles, San Francisco, Toronto, New York and Boston.

About SoundHound Inc.

SoundHound Inc. is the leading innovator in Sound Recognition and Search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only App in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 225 million users.


Workman Group Communications
Sarah Arvizo, 212-256-0592

Release Summary

SoundHound Bolsters Advertising Division, Opens Boston Office. Adds Ex-Pandora, Yahoo! Talent to Drive Next Phase of SoundHound’s Business Growth and Unprecedented Technology Experiences on Mobile.


Workman Group Communications
Sarah Arvizo, 212-256-0592