LAS VEGAS--(BUSINESS WIRE)--At their NACS Show kickoff, P97 Networks, developers of PetroZone, a cloud based mobile commerce and behavioral marketing platform for the convenience and fuel retailing industry, and ZipLine (formerly National Payment Card Association) and a leading provider of mobile and card based decoupled debit (ACH) Payments for merchants, announced they have formed a strategic partnership. The partnership includes bi-lateral certification of interfaces and collaboration to accelerate mobile commerce deployments to their oil company and retail merchant customers.
“Retail fuel merchants can now choose a mobile solution with confidence by selecting PetroZone, a world class mobile commerce platform, combined with ZipLine’s ACH (decoupled debit) payments platform for their mobile transactions,” said ZipLine CEO Stephen Goodrich. “Regardless of a retailer’s legacy POS systems, PetroZone’s mCommerce technology supports ‘site to cloud’ integration. Our collaboration provides an ‘on-demand’ rapid sign up process linking ZipLine ACH to PetroZone to save consumers time and create immediate savings at the pump. Partnering with P97 really makes a lot of sense.”
“ZipLine has a proven track record in the de-coupled debit (ACH) payments market. As a pacesetter for helping retail fuel merchants adopt ACH payments, we recognized that our two companies could reduce costs to our mutual customers and provide a combined superior solution through collaboration and integration of our technologies,” commented Don Frieden, President and CEO of P97 Networks. “Our companies are both growing as a result of pent up demand for solving old problems and addressing new challenges. Reducing support costs of legacy systems, offering new payment methods, the need to ‘go mobile now’ with a scalable platform, and the desire to provide relevant digital offers that drive loyalty; these issues are addressed by our partnership and hits the accelerator for those merchants who want rapid deployments and higher ROI on their mobile initiatives.”
PetroZone®, created by P97 Networks, is a cloud based mobile commerce platform which connects consumers with retail fueling merchants and convenience stores across a broad partner ecosystem, including oil company payment networks, merchants, consumer package good companies, automotive companies and banks. Consumers using their PetroZone enabled mobile phones and “connected cars” have better mobile shopping experiences, options for lower fuel prices and opt-in personalized digital offers for in-store purchases. PetroZone ecosystem partners can gain consumer loyalty through omni-channel marketing opportunities and “connected-consumer” experiences when enabling mobile payments and settlement, behavioral marketing and digital offers, and hosted-managed point-of-sale solutions when connected to PetroZone’s open integration framework. For more information visit www.petrozone.com or download the PetroZone Brochure.
About P97 Networks
P97 Networks provides secure cloud based mobile commerce and behavioral marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone™. P97’s mCommerce solutions enhance the ability of convenience store operators, marketers, and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location based software technology to create truly unique connected-consumer experiences. P97’s software personalizes the “find-buy-save” experience for every mobile consumer.
P97 worked with Microsoft to develop “The Microsoft Retail Fuels and Marketing Reference Architecture” and actively participates in the development of industry standards bodies such as Conexxus to help promote published system interfaces, ease of integration, and frictionless commerce. For more information about our company please visit www.p97.com and https://twitter.com/P97Networks.
ZipLine, formerly National Payment Card Association (NPCA), pioneered decoupled debit and developed and manages some of the most successful decoupled debit programs in the United States. The company’s mission is to provide low-cost, merchant friendly, data rich, secure payment solutions and services that deliver compelling value to merchants and consumers. For more information about ZipLine, visit http://www.ZipLine.biz.