NEW YORK--(BUSINESS WIRE)--Sailthru, the leader in driving customer lifetime value through personalization, today announced that Jon Podell has joined the company as Executive Vice President of Worldwide Sales. With twenty years of sales leadership experience, Podell joins Sailthru with a track record of consistent over-achievement in hyper-growth SaaS business application environments. Podell’s hire deepens the Sailthru executive team as the company meets the global demand for omnichannel personalization technology from ecommerce and media brands.
“The time is now for marketers to tap into the full opportunity of interest-based personalization to achieve the highest level of customer engagement and ensure long-term relationships with each individual consumer,” said Neil Capel, Chief Executive Officer and Founder, Sailthru. “As Sailthru increasingly becomes the de facto choice for today’s leading marketers, Jon has joined our team to drive the global sales organization and lead the team to exceed expectations as they meet the growing demand for our automated personalization technology platform. This type of opportunity is not new to Jon, who has made significant contributions throughout his career to massively successful SaaS businesses; we’re thrilled he’s joined our team.”
Prior to joining Sailthru, Podell served as Vice President for the Americas at MongoDB, the leading NoSQL database. While at MongoDB, Podell led a team of more than 50 direct and indirect sales representatives responsible for doubling the Americas revenue growth YOY. Before joining MongoDB, Podell worked for seven years at SuccessFactors where he was Area Vice President of the Western Region. As Area Vice President, Podell managed a customer base of more than 250 clients with an average revenue rate of $50M and grew the West region’s new bookings by over 100% YOY. As a very early employee of two of the most successful SaaS companies to date, Jon has contributed in IPOs and was part of the executive team that lead to SuccessFactors being acquired by SAP for close to $4 billion in 2011.
“Sailthru is in a very unique position in the marketing technology industry. The company’s incredibly powerful platform has already been adopted by leading digital and analytics focused marketers. As more and more brands follow suit, committing their strategies and budgets to engage with their customers at a 1:1 level, Sailthru is well positioned to lead the ongoing shift from legacy email automation to innovative omnichannel personalization. It couldn’t be a better time to join this organization and leverage my expertise gleaned from years at MongoDB and SuccessFactors of consistently over-delivering on growth targets,” said Jon Podell, Executive Vice President, Worldwide Sales, Sailthru. “The demand for Sailthru is global and I’m excited by the opportunity to bring personalization technology, strategy and best practices to marketers around the world.”
Podell started his career at Paychex (NASDAQ: PAYX), the leading provider of payroll, human resource, and benefits outsourcing solutions for small- to medium-sized businesses, where he worked for six years, and at Salesforce as an Account Executive for four years.
Sailthru, the leader in driving customer lifetime value through personalization, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Mashable, Rent the Runway, Alex and Ani, Thrillist/JackThreads, Everlane, Huffington Post and Business Insider.
Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.