OMAHA, Neb.--(BUSINESS WIRE)--FitLife Brands, Inc. (“FitLife”) (OTCBB: FTLF), an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products™ (“NDS”) (www.ndsnutrition.com), PMD® (www.pmdsports.com), SirenLabs® (www.sirenlabs.com) and CoreActive® (www.coreactivenutrition.com) today announced the hiring of Jason Minear as Vice President of Merchandising. In this newly created position, Mr. Minear’s responsibilities include the pilot, launch and roll-out of the Company’s new product line developed exclusively for GNC corporate stores. He will also be heavily involved with the GNC franchisee exclusive product offerings, which remain of primary strategic importance to the Company and its overall growth plan.
Jason Minear is a seasoned professional with over 23 years of experience in the nutritional supplement industry. During the course of his 20 years at GNC, Mr. Minear worked closely with third party vendors to develop successful brands in both corporate and franchise locations, where he earned an impressive track record of driving record growth and innovative solutions. In addition, Mr. Minear built and maintains strong long-term relationships throughout the industry, including with the GNC corporate field team and franchise operators.
“We are extremely excited to announce the addition Jason Minear to the FitLife team as the Vice President of Merchandising,” said John S. Wilson, Chief Executive Officer of FitLife Brands. “Jason brings deep insider knowledge and proven capabilities to the Company and is expected to be an invaluable resource as we look to build on our success with the GNC franchise community and prepare for our anticipated launch into GNC corporate stores during the first quarter of next year.”
About FitLife Brands
FitLife Brands is a marketer and manufacturer of innovative and proprietary nutritional supplements for health conscious consumers. FitLife markets over 50 different dietary supplements to promote sports nutrition, improved performance, weight loss and general health primarily through domestic and international GNC® franchise locations. FitLife is headquartered in Omaha, Nebraska. For more information please visit our new website at www.fitlifebrands.com