Galderma, PACER’s National Bullying Prevention Center and #BTProject Hit Musicians Release Powerful, New Song to Discourage Bullying and Inspire Teen Positivity Online

  • Say Something Kind on Social Media to Download #BTProject Song “I’m Good” for Free
  • Click to Tweet Your Support of #BTProject

FORT WORTH, Texas--()--Galderma, the makers of Epiduo® (adapalene/benzoyl peroxide) Gel 0.1%/2.5%, today announced the release of “I’m Good,” a powerful, user-generated song created for the Band Together to Banish Bullying (#BTProject) campaign. This unique, upbeat song was directly inspired by teens who shared their own experiences with bullying and messages of hope via the #BTProject YouTube channel. In collaboration with PACER’s National Bullying Prevention Center, “I’m Good” was produced and co-written by Grammy-nominated music producer Clinton Sparks, along with popular alternative band The Mowgli’s (“San Francisco”) and country singer Kylie Morgan (“Phoebe" (It Matters What We Do)).

#BTProject provided teens with a new platform to speak out against bullying and share their personal stories. Hundreds of teens submitted heart-rending stories, pictures, videos and poems that Sparks, The Mowgli’s and Morgan used to inspire the melody and lyrics for “I’m Good,” which was fittingly recorded in the same legendary studio as the moving 1985 single, “We Are the World.”

Continuing this historic message of hope and awareness, and just in time for October’s National Bullying Prevention Month, #BTProject is making “I’m Good” available for download free-of-charge for those who go to the #BTProject YouTube channel and say something kind about someone else via Twitter.

“Along with my fellow #BTProject partners, I’m humbled and excited to deliver the message of self-confidence in this new song, and am grateful to the many teens who were willing to bare their souls to us to help inspire it,” commented multi-platinum, Grammy-nominated producer/songwriter Clinton Sparks. “We are confident these teen warriors will continue to help in the fight against bullying, and use this song as a celebration of individuality by spreading positivity online.”

Despite the focus on bullying prevention in the media, schools and homes, it is still on the rise1 with 77 percent of students admitting to being affected by bullying.1 In fact, cyberbullying has also been increasing, and 42 percent of kids reported having been bullied online.1

“Galderma knows that teenagers have the power to make a difference in the world, and we continue to prioritize bullying prevention efforts that provide these young adults with opportunities to empower themselves and others,” said Stuart Raetzman, Chief Executive Officer of Galderma Laboratories, L.P. and Vice President North America. “We are proud to support the Band Together to Banish Bullying program in partnership with PACER and our talented musical partners, and are truly moved by the #BTProject stories and social support shared from around the country.”

“When people from different walks of life unite their voices for good, they have an undeniable power to create social change,” said Julie Hertzog, Director of PACER’s National Bullying Prevention Center. “We are hopeful that social initiatives like the #BTProject will continue to build the acceptance that allows kids to celebrate their individuality, and ultimately prevent bullying – both online and in person.”

About Band Together to Banish Bullying

Band Together to Banish Bullying (#BTProject) empowers teens and young adults to use their voices online to spread positivity and turn their personal experiences into a musical rallying cry against bullying. The program, sponsored by Galderma, the makers of Epiduo Gel, unites a select group of partners who are committed to speaking out against bullying. These include PACER’s National Bullying Prevention Center; hit recording-artists The Mowgli’s and Kylie Morgan; and music producer, Clinton Sparks.

#BTProject encouraged individuals who have been affected by bullying, or want to speak out against it, to collaborate with musical artists by submitting inspirational content in the form of videos, pictures, poems or short stories. The submitted content was transformed by the program artists into the exclusive, powerful song “I’m Good” – now available for download free-of-charge for those who go to the #BTProject YouTube channel and say something kind about someone else via Twitter.

About the Artists

Clinton Sparks is a Grammy-nominated producer (Production - Lady Gaga, Born This Way) and songwriter who has collaborated with notable artists including Beyoncé, Pharrell, P. Diddy, Fall Out Boy and many more. He uses music as a way to express himself and his individuality.

Kylie Morgan was voted one of the Country Music Association’s “Who New to Watch” a few years back. She co-wrote and performed the impacting song “Phoebe" (It Matters What We Do), in honor of teenager Phoebe Prince who took her life in 2009 because of bullying. Kylie Morgan has also been a national spokesperson for PACER and their “Teens Against Bullying” initiative for the past three years.

The Mowgli's are an American, alternative rock band from Southern California. Their Billboard Top 10 song “San Francisco” was a staple on the radio last year. The band was created with an intention to help change the world for the greater good by spreading a message of joy and love that is embedded in their music.

About PACER’s National Bullying Prevention Center

Founded in 2006, PACER’s National Bullying Prevention Center actively leads social change so that bullying is no longer considered an accepted childhood rite of passage. PACER provides innovative resources for students, parents, educators and others, and recognizes bullying as a serious community issue that impacts education, physical and emotional health, and the safety and well-being of students. For more information, visit PACER.org/bullying.

Important Safety Information

Indication: EPIDUO® (adapalene and benzoyl peroxide) Gel, 0.1%/2.5% is indicated for the topical treatment of acne vulgaris in patients 9 years of age and older. Adverse Events: In controlled clinical studies, the most commonly reported adverse events (≥1%) in patients treated with EPIDUO® Gel were dry skin, contact dermatitis, application site burning, application site irritation and skin irritation. Warnings/Precautions: Patients taking EPIDUO® Gel should avoid exposure to sunlight and sunlamps and wear sunscreen when sun exposure cannot be avoided. Erythema, scaling, dryness, stinging/ burning, irritant and allergic contact dermatitis may occur with use of EPIDUO® Gel and may necessitate discontinuation.

Full Prescribing Information

You are encouraged to report negative side effects of prescription drugs to the FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088.

About Galderma

A global company exclusively dedicated to dermatology

Galderma is a global company founded in 1981 committed to delivering innovative medical solutions to meet the dermatological needs of people throughout their lifetime while serving healthcare professionals around the world. The company has 34 wholly-owned affiliates with a worldwide network of distributors and more than 5,000 employees. Galderma’s extensive product portfolio is available in 80 countries and treats a range of dermatological conditions including: acne, rosacea, onychomycosis, psoriasis & steroid-responsive dermatoses, pigmentary disorders, skin cancer and medical solutions for skin senescence.

With approximately 19% of revenues invested each year to discover and develop new products and access innovative technologies, the company is one of the world’s leading investors in dermatology R&D. Five state-of-the-art R&D centers and five manufacturing sites are dedicated to providing a wide range of innovative medical solutions which meet the highest standards of safety and efficacy.

For more information, please visit: www.GaldermaUSA.com.

References:

1. BullyingStatistics.org. Bullying Statistics. Accessed at: bullyingstatistics.org/content/bullying-statistics.html on May 22, 2013.

Contacts

For Galderma
Erin Bittner, 212-301-7226

Contacts

For Galderma
Erin Bittner, 212-301-7226