DoubleTree by Hilton Celebrates the Official Start of Hockey Season with a Sweet Pre-Game Treat for Toronto Fans on Wednesday, October 8

As Part of its Worldwide #CookieCare Campaign, Hotel Brand Will Serve Thousands of Free Chocolate Chip Cookies to Toronto Hockey Fans at Union Station

TORONTO--()--DoubleTree by Hilton:

WHAT:

DoubleTree by Hilton will celebrate the kick-off of hockey season by spreading “Cookie Care” to some of the world’s most loyal fans for the first home game in Toronto!

On Wednesday, October 8, from 5 – 8 PM, team members from the DoubleTree by Hilton Toronto Downtown will be at Union Station – GO Concourse (lower level, at the Air Canada Centre walkway) – surprising game-goers by giving away thousands of the hotel brand’s iconic chocolate chip cookies.

The initiative is part of DoubleTree by Hilton’s global Cookie Care campaign, which launched this spring to celebrate the brand’s milestone of more than 300 million cookies given to guests as a welcome at hotel check-in. The program takes the brand’s sweet treat beyond hotel doors to surprise people during key moments – from high-profile events to holidays and everyday moments of celebration. DoubleTree by Hilton is creating special moments throughout the year to surprise deserving people across the globe with Cookie Care and will celebrate in Toronto with a “sweet” start to hockey season.

In the spirit of paying it forward, everyone will receive two cookies – one to keep and one to share!

DoubleTree by Hilton will be celebrating the start of hockey season by spreading the Cookie Care by:

  • Conducting cookie giveaways from 5 – 8 PM at Union Station in the GO Concourse (lower level, at the Air Canada Centre walkway)
  • Making a special cookie delivery to the Ronald McDonald House Toronto
  • Inviting consumers all over Toronto to join the conversation and celebrate along using #CookieCare on social media to recognize someone they would like to share #CookieCare with for a chance to surprise others!

WHEN/WHERE:

  • Toronto, Canada
    Wednesday, October 8 (5 – 8 PM)
    Union Station
    GO Concourse - lower level, on the Air Canada Centre Walkway
  • CookieCare.com for a chance to share the #CookieCare with others and to enter the free sweepstakes for chances to win instant prizes and hotel stays.

WHY:

At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. This is why we’ve delighted guests with a warm chocolate chip cookie welcome for more than 25 years – the first “little thing” guests experience when they stay with us at any of our 400 hotels worldwide. Now, our simple gesture of a warm cookie at check-in has become synonymous with the DoubleTree by Hilton brand and a powerful symbol of the little, bright moments in life – we believe that no matter where you are or how you’re feeling, cookies have the power to make you smile. As a brand, we have given out more than 300 million pieces of love – in the form of a cookie – and this year, we will leverage this iconic symbol to create and celebrate many more happy moments all year long… by sharing the #CookieCare.

LEARN MORE:

Visit CookieCare.com for more information, and to enter the free sweepstakes for chances to win instant prizes and hotel stays.

MEDIA ALERT -- **Hi-Res Photography and B-Roll Available**

Contacts

MEDIA CONTACT:
Shahrzad Nadizadeh
Shahrzad.Nadizadeh@ketchum.com
678-643-1630

Contacts

MEDIA CONTACT:
Shahrzad Nadizadeh
Shahrzad.Nadizadeh@ketchum.com
678-643-1630