ASCAP Executes Agreements 150 Percent Faster with Sertifi for Salesforce

The American Society of Composers, Authors and Publishers (ASCAP), America's Leading Performing Rights Organization, uses Sertifi, a leading electronic signature provider, to accelerate its sales process by 150 percent while decreasing operational costs by 44 percent.

CHICAGO--()--ASCAP utilizes Sertifi for Salesforce, a pre-built eSignature application available on Salesforce AppExchange, to get licensing agreements signed and returned within just minutes, instead of waiting days. The Sertifi integration eliminates the need to print, fax, scan or courier agreements in order to close deals.

With the paperless process, ASCAP increased its sales close rate by 45 percent.

Sertifi has allowed our Licensing Specialists and Account Managers to streamline the contract process while offering an easy way for customers to do business with us,” said John Johnson, Senior Vice President of Licensing at ASCAP. “The solution improves visibility and provides a useful audit trail that can be accessed at any time within Salesforce.”

ASCAP gains the following benefits by using Sertifi for Salesforce:

  • Accelerated sales cycle
  • Improved close rate
  • Reduction of paper waste
  • Real-time updates and visibility into deals
  • Enhanced customer satisfaction

“Four years ago, we selected Sertifi for its enhanced functionality, ease of use, competitive pricing, and one-on-one customer service,” said Johnson. “Sertifi continues to offer innovative solutions such as its newly integrated payment feature which we’re launching later this year to collect both customer signatures and credit card payments within the same transaction!”

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,200 partner apps and more than 2.4 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

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The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than 500,000 U.S. composers, songwriters, lyricists and music publishers of every kind of music. Through agreements with affiliated international societies, ASCAP represents hundreds of thousands of music creators worldwide. ASCAP is the only U.S. performing rights organization created and controlled by composers, songwriters and music publishers, with a Board of Directors elected by and from our membership. For more information, visit

About Sertifi

Sertifi accelerates the last mile of the sales process by providing an integrated eSignature and payment solution, enabling organizations to securely close deals faster and offer a more convenient way for customers to sign and pay.

Organizations can access Sertifi through its open API, CRM integrations, and Web Portal solution. Leading organizations around the world including Dolce Hotels and Resorts, Ritz-Carlton, Pitney Bowes, CareerBuilder, and Cricket Communications trust Sertifi to close business faster. Visit or call 866.983.8877 to schedule a one-on-one demo or trial the solution.


Jessica Hughey, 312-508-5623

Release Summary

ASCAP uses Sertifi for Salesforce, a leading electronic signature application, to accelerate its sales process by 150 percent while decreasing operational costs by 44 percent.


Jessica Hughey, 312-508-5623