HONG KONG & SINGAPORE--(BUSINESS WIRE)--The National Basketball Association (NBA) and Royal FrieslandCampina (FrieslandCampina) today announced that 71 Jr. NBA All-Stars from Indonesia, Malaysia, Philippines, Thailand and Vietnam will travel to China to attend NBA Global Games Beijing 2014 presented by ZTE featuring the Brooklyn Nets and the Sacramento Kings on Oct. 15 at the MasterCard Center.
The Jr. NBA program—presented by FrieslandCampina in Southeast Asia through its Dutch Lady, Foremost, Frisian Flag and Alaska brands—is the NBA’s international youth development program that promotes basketball participation and an active lifestyle. The 2014 Jr. NBA All-Stars, selected from Jr. NBA programs in Indonesia, Malaysia, the Philippines, Thailand and Vietnam, are comprised of 50 boys and 21 girls ages 10-14. The All-Stars will also play exhibition games against local basketball teams and visit historical landmarks as part of their visit to Beijing.
The partnership also marked the launch of FrieslandCampina’s Drink.Move.BeStrong program, which builds on FrieslandCampina’s support to bridge critical nutrition gaps identified by the South East Asian Nutrition Surveys (SEANUTS) and marks another milestone in FrieslandCampina’s efforts to improve the health of children across Southeast Asia through the power of nutrition and sport. FrieslandCampina encourages parents and children to drink a glass of milk and take part in an hour of outdoor sport—two simple things that when done daily, can help Southeast Asian kids become strong.
“We believe in the power of sport and good nutrition to secure the health of Asia’s future generations,” said Hendro Poedjono, Regional Public Affairs and Regulatory Affairs Director, FrieslandCampina. “Our partnership with Jr. NBA gives children a great avenue to develop important healthy habits from an early age that have a long-term impact on their growth and development.”
“We are thrilled for this group of exceptional young athletes from across Southeast Asia to get an up-close and personal look at NBA players in action,” said Francesco Suarez, Vice President, Global Marketing Partnerships & Events, NBA Asia. “We are grateful to Royal FrieslandCampina for providing this unique experience to inspire children to stay fit and healthy through basketball.”
As part of its effort to connect with fans globally, NBA teams will play five preseason games in four countries this October as part of NBA Global Games 2014. In addition to the game in Beijing, the Nets and Kings will also play in Shanghai, and the Cleveland Cavaliers, Miami Heat and San Antonio Spurs will play a series of games in Brazil, Germany and Turkey.
About Royal FrieslandCampina:
Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 10.3 billion euros, FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to manufacturers of infant & toddler nutrition, the food industry and the pharmaceutical sector around the world. FrieslandCampina has offices in 28 countries and almost 20,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with 19,487 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives. For more information please visit: www.frieslandcampina.com.
About the NBA:
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 season featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with 700 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.
Issued by NBA Asia, Limited.