MINNEAPOLIS & NEW YORK--(BUSINESS WIRE)--Stacy London, Style Ambassadress for Hollywood Fashion Secrets (HFS), the creator of double-side Fashion Tape® and the Style Essentials product category, today revealed secret, tips and tricks to wearing the latest fall trends with confidence and how women can Be Your Own Stylist.
“First, it’s important to know your body type and what trends may or may not work well – don’t just wear the trend to wear the trend. Second, BYOS -- Be Your Own Stylist -- and let HFS’ Style Essentials help you with a collection of clever products that lift, hide, secure, tuck, tighten and hem,” said London. “These secrets have been under wraps for decades, used for years by celebrity stylists and fashion insiders. Now women everywhere have access and are now empowered to style themselves with certainty while experimenting with new fashion trends. Getting dressed has never been easier."
London cited key Fall trends expertly enabled by HFS secrets:
Layering is not only functional in the fall season, but makes
any outfit more textural and interesting. This fall we are seeing
diagonal, origami looks with creative twists and folds with flappy
bits on asymmetrical angles. Wear the layering trend and keep it all
in alignment with Fashion Tape. It's a little bit of magic!
Bonus SL Tip: for more hefty fabrics, I use the HFS Fashion Tape Shapes, which have wide pieces for added security. Extreme outfits call for extreme hold.
Sweaters and knit wear. Many women have likely pulled out and
inventoried their sweater collections, as well as assessed the latest
trends to determine what to edit out and what to buy. The new looks
for fall include everything from cable knits to more delicate, less
bulky looks. Knitwear + fall = spot-on fashion, but nothing ruins a
knitwear look faster than bally little pills. Use the Sweater Saver to
keep sweaters and knits in tip-top shape all season long.
Bonus SL Tip: this genius stone works great on opaque tights, coats, scarves, hats and pants as well. This little stone, at $6, can literally extend the life of your wardrobe.
Denim looks are always crucial for fall whether it’s sleek
skinny jeans, boyfriend jeans, boot cut or patchwork styles, and the
handy Hip Hugger back-belt shores up the back-of-jeans gap for a
perfect fit. Close the gap, lift the booty and eliminate the
Bonus SL Tip: shorten the elastic band for an uber-tight, super-snug fit.
Boot Up – Boots this fall come in every shaft height
imaginable, from ankle booties, mid-calf to knee-high and
over-the-kneed designs. Jeans tucked into boots is always a great look
for fall and Boot Straps can help…tremendously! The Velcro straps are
stretchy enough to fit anywhere along your leg or ankle and will keep
your pants in place while pulling on your boots. Boot Straps are
essential for a smooth, tucked-in look.
Bonus SL Tip: lots of women try to tuck their jeans into the socks or use elastic rubber bands. Use this modern solution – it's quick, easy and more comfortable!
Rolled sleeves, scarves, statement necklaces, cardigan sweaters
– keep ‘em all in place with an Accessory Dot, perfect for securing
the smaller stuff. When you don't need a lot, use a Dot!
Bonus SL Tip: I particularly like using a dot to keep open cardigans perfectly in place, with just the right amount of under-top showing. Or tie a larger scarf into a large bow for an on-trend lady-like look, where a few dots perfectly placed can keep it steady all day long.
Coating -- Blustery winter is nearing and that means a great
coat! We’re seeing everything from wrap “bath robe” coats to more
structured belted coats.
Bonus SL Tip: keep lapels and belts in place with a strip of Fashion Tape. HFS Fashion Tape is the original and the highest-quality on the market. This tape is so good my guess is that if you use it to secure a coat lapel, the tape will still be there come spring!
Hues – Some surprising colors are strong this fall: 50 shades
of grey, unusual neutrals, pastel, metallics, as well as some classics
like black & white. Typically we go darker as we transition into fall
and winter and that means deodorant streaks, pet hair and lint make a
huge appearance. But really, no matter the color, these pesky elements
pop up on our apparel. Use the Deodorant Removing Sponge to whisk it
all away with a swipe of this genius sponge … without water!
Bonus SL Tip: toss this magical little pink sponge in your handbag to wipe away just about anything you may encounter in your day. No water required.
The HFS collection of Style Essentials can be found at national retailers such as ULTA Beauty, Old Navy, Bed, Bath and Beyond, Jo-Ann Fabrics and Crafts stores, CVS and others, as well as www.hollywoodfashionsecrets.com.
About Stacy London
Since 2002, Stacy London has been best known as the straight talking co-host on TLC's hit show, What Not To Wear. Part psychologist, part style maven, Stacy utilizes her sassy sense of humor to help improve one's appearance not only on the outside, but also by helping to boost self-confidence from the inside. She started her career in 1991 as an assistant at Vogue Magazine and in 1996 was appointed as Senior Fashion Editor at Mademoiselle where she worked until 2000. She has styled runway shows for such designers as Rebecca Taylor and Vivienne Tam and has worked with renowned celebrities like Kate Winslet and Katie Holmes. She is the President of Super Long Play, a television and digital content production company, which produced Big Brooklyn Style for TLC. She is the author of the New York Times Best-Seller, The Truth About Style, published by Viking. She has guest-hosted on The Today Show, The View and Anderson Live, and has appeared on Access Hollywood, The Wendy Williams Show, Dr. Oz and various other national news and entertainment programs. Previous brand work includes Pantene, Lee Jeans, Woolite, Dr Scholls, and Westfield Malls. She lives in Brooklyn with her cat Baby Al, too many shoes and not enough closet space.
About Hollywood Fashion Secrets
Hollywood Fashion Secrets, based in Minneapolis, Minn., is the originator of Fashion Tape(R) and the creator of the Style Essentials category, a new product category in the fashion and beauty industry aimed at delivering useful, everyday items, tips, tricks and secrets that help women solve daily fashion and beauty challenges and side-step wardrobe malfunctions. Founded in 2001 with its first product, Hollywood Fashion Tape® -- the original Fashion Tape -- the team arrived on the fashion scene intent on helping women keep garments perfectly in place. From keeping deep plunging necklines intact for special occasion styles and solving cardigan gaps for everyday dressing to executing on-trend layering looks and DIY fashion with ease, HFS’ Fashion Tape has been there from the beginning. Since its launch, the company has sold more Fashion Tape than any other brand – over 40 million feet of tape – enough to stretch from New York City to Milan and back again!
Today, the company’s product collection covers a range of 30-plus Style Essential items including the Breast, Bra and Nipple collection with such innovative necessities as breast lift tape, silicone nipple concealers, clear bra straps, breast enhancers and bra converting clips; the Fashion Tape line offers a range of Fashion Tape solutions from varying length strips and shapes to accessory dots and the industry’s first refillable Fashion Tape Gun; the Clothing Care line includes the Sweater Saver stone, deodorant removing sponge and garment shields, among others; the Pant Alteration assortment offers the Hip Hugger back belt, Boot Straps for a snug jean into boots tuck-in and temporary hem tape to adjust jean length for heels to flats; as well as the Wedding assortment delivering a range of special occasion items for the bride and bridal party to get ahead of common styling snafus on the big day. New product ideas are inspired by women everywhere, who rely on HFS and regularly contact the team with their daily styling challenges. HFS is dedicated to solutions that work and is the definitive voice on Style Essentials and solution secrets to provide women the ability to feel fabulous and fearless no matter what they’re wearing.
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