SHORT HILLS, N.J.--(BUSINESS WIRE)--Dun & Bradstreet (NYSE: DNB), the world’s leading source of commercial information and insight on businesses, and Lattice Engines, a fast-growing provider of cloud-based predictive marketing and sales applications, today announced a strategic partnership. Together the two companies will provide businesses with the data, insights and analytics required to identify which of their customers or prospects are most ready to buy. As a result, businesses may be able to increase conversion rates and deal sizes by up to three times.
“D&B accumulates and analyzes data from over 30,000 sources, and our customers need help extracting actionable insights from the vast amount of data we provide,” said Paul Ballew, Chief Data and Analytic Officer, Dun & Bradstreet. “This innovative partnership will enable our customers to better capitalize on our analytical capabilities, primarily through models that can detect patterns suggesting which businesses have immediate needs that our customers’ products can address, and which of their customers will respond positively to cross-sell and up-sell in a given month.”
Synthesizing D&B analytics and sales triggers into Lattice’s predictive marketing and sales applications will give customers the ability to easily access cutting-edge lead and account scoring intelligence within the workflow of their CRM applications. It will also provide a superior solution for sales teams as they engage qualified leads and measure performance from pipeline to close.
“The convergence of data with modern machine-learning has created a unique opportunity for marketing and sales teams to leap-frog the competition and improve performance across the entire revenue funnel,” said Shashi Upadhyay, Chief Executive Officer, Lattice Engines. “We are excited to deliver D&B’s sales intelligence through our predictive marketing and sales applications. This powerful combination creates an unmatched opportunity in the market for our rapidly growing customer base.”
About Dun & Bradstreet® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of commercial data, analytics and insight on businesses. Our global commercial database contains more than 240 million business records. We transform commercial data into valuable insight which is the foundation of our global solutions that customers rely on to make critical business decisions.
D&B provides solution sets that meet a diverse set of customer needs globally. Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability, and D&B Sales & Marketing Solutions™ to provide data management capabilities that provide effective and cost efficient marketing solutions to increase revenue from new and existing customers.
About Lattice Engines
Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes including Citrix, DocuSign, Inc., HireVue and SunTrust Bank to increase conversion rates by more than three times. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, CA.