DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/qqfk4l/best_practice) has announced the addition of the "Best Practice: Australia Playing To Win - Challenging the Incumbents" report to their offering.
The Annual Retail Banking Best Practice Report this year focusses on the impact challenger brands are having in retail banking in Australia and overseas.
Dissecting the retail banking market into the key product areas of cards, personal loans, mortgages, savings accounts and SME banking, this report looks, in detail, at the forces at work that are challenging the incumbents and the products most at risk for them.
The report examines the Australian regulatory environment for these products and whether it is helping or hindering greater competition from challenger brands. Changes in market share are also tracked and quantified to see what gains challenger brands have made. We look at Coles, Woolworths, SocietyOne and UBank in the Australian market to understand what they have done that has resonated so well with consumers. Drawing on international case-studies the report also looks at the product and marketing offers that work, and the drivers of consumer choice that play into the hands of the challenger brands.
This report is a must read for any financial institution alert to the threat of challenger brands, or new market entrants and mutual looking to take advantage of consumer appetites for a new, compelling and competitive offer from a challenger.
Key Questions Answered
- What changes in market share have challenger brands seen over the past three years?
- Which banking products are most open to competition from challenger brands?
- Which challengers have resonated best with consumers?
- What product features and marketing offers achieve cut-through and drive acquisition?
- How do brand perceptions work for or against certain brands?
- What can the Australian market learn from overseas markets, both in being a successful challenger and using challenger tactics to defend your incumbent institution?