DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/7kncnj/mobile_banking) has announced the addition of the "Mobile Banking and Money - Revenue Opportunities in Developed Markets" report to their offering.
This report focuses on mobile banking and money in developed markets. Offering mobile financial services has long been considered as a revenue opportunity for operators - yet few have secured a significant return on investment in this area.
This report demonstrate how best practices in relation to mobile service development, segmentation, pricing, distribution and promotion deliver direct and cost effective improvements to KPI's in key operational areas:
- Customer Acquisition (lower cost and more effective channels)
- Customer Development (Increased spend via trial, cross/upselling, usage stimulation)
- Customer Retention (Increased Customer life expectancy)
The provision of mobile financial services depends on a large and complex eco-system of diverse players, all vying for a stake in the market. Operators need to secure their stake or risk becoming a bystander in the resultant solutions. This report looks at what operators in developed markets have been doing to unlock the potential of mobile financial services, specifically in the areas of mobile banking and mobile money.
It also serves to highlight some of the challenges in this area and provides recommendations for operators in terms of financial services initiatives going forward.
Key Topics Covered:
3 MNOs and Mobile Banking and Money
4 Experiences in Mobile Financial Services
5 Trends in Mobile Financial Services
6 Key Findings
- A1 Telekom Austria
- American Express
- Bank of Tokyo-Mitsubishi UFJ
- Capital One
- Danske Bank
- Jibun Bank
- NTT DoCoMo
- Rogers Communications
- Sixdots (Belgium)
- Sprint USA
- T-Mobile USA
For more information visit http://www.researchandmarkets.com/research/7kncnj/mobile_banking