DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/2t5szq/using_4g_to) has announced the addition of the "Using 4G to Acquire and Retain High Value Customers" report to their offering.
All mobile operators need to attract and retain high value customers in order to maintain profitability in a highly competitive market. The introduction and spread of 4G LTE mobile broadband services presents a period of disruption where customers may more easily be tempted to churn to a new operator. Since the long-term aim is to migrate all customers to LTE and phase out 2G and 3G services, all customers will be faced with the need to acquire new handsets to use the new technology. At this point they will be most open to new offers and their existing providers will need to take action to prevent excessive churn.
This report examines the preferences of mobile broadband customers and the means of identifying those that provide the highest value to operators. It looks at the trends in the growth and changing patterns of use of mobile broadband, the implications and opportunities for operators and the manner in which they are currently addressing demand. The report concludes with recommendations for action by mobile operators offering 4G LTE to attract and retain high value customers.
Key Topics Covered:
3 Customer Preferences and Behaviour
4 4G Benefits & Opportunities
5 Current Operator Offers
6 Key Findings
- Vodacom SA
- Vodafone UK
For more information visit http://www.researchandmarkets.com/research/2t5szq/using_4g_to