GfK to Host Masterclass on User Experience and Market Research

New York City event will feature experts from Council for Research Excellence, Citrix, Estee Lauder, athenahealth

NEW YORK--()--GfK is hosting the 10th UX Masterclass on October 9th in New York City, focusing on the theme “UX and Market Research: Bridging the Gap.” During the all-day event, thought leaders from diverse disciplines will explore issues such as

  • how UX (user experience) is shaping new ways to measure ad impressions
  • innovation and UX in banking
  • what matters to kids in digital media
  • brand relationships and UX

Visit to learn more.

Speakers will include

  • Richard Zackon – Council for Research Excellence
  • David Krajicek – CEO, GfK Consumer Experiences North America
  • Jim Kalbach – Principal UX Designer, Citrix Online
  • Karen Kranack – Global Executive Director of Site Experience, Estee Lauder Online
  • Evan Grossman – Vice President, athenacare at athenahealth

“We are thrilled to be staging an in-depth look at the growing connection between UX and market research,” said Krajicek. “As digital screens and experiences multiply, and consumers touch brands in more places, understanding and controlling experiences becomes indispensable. Without a strategic, holistic approach to UX research, brands are risking hard-earned equity and missing opportunities to win over their most important customers.”

The UX Masterclass is a bi-annual global user experience and design event designed to engage and inspire attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. The UX Masterclass is a flagship event of the UXalliance – an international network of 25 user experience firms from around the world.

GfK’s User Experience team focuses on UX from the beginning of product development, outlining a UX strategy that is the foundation of a user-centered design process. GfK understands users and involves them in the design, reducing the risk of failed products and services and costly post-launch changes.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smartdata, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, 908-875-9844
Vice President