DUBAI, United Arab Emirates--(BUSINESS WIRE)--Posiflex Technology Inc., a world leader in the design and manufacture of POS touch screen terminals and peripherals, will launch a new revolutionary mobile POS together with its first Middle East & North Africa (MENA) office in Dubai to coincide with the Taiwan-based company’s participation in GITEX Technology Week 2014.
At GITEX, a major annual trade fair which will be held this year from October 12-16 in Dubai, Posiflex will debut the MT-4008W, a mobile POS specifically created for both the retail and hospitality sectors. It is an 8” tablet that supports MSR attachment, and can be integrated with the choice of a detachable pistol grip or a hand strap depending on the application. An optional dock station allows the device to function as an all-in-one POS.
The ergonomically designed detachable pistol grip is equipped with a 1D or 2D barcode scanner and houses a removable battery that effectively lengthens the operation life of the tablet. Larger mobile devices are typically cumbersome, but the MT-4008W’s pistol grip and precise weight balance ensure the device is easy for a user to carry and handle.
“The MT-4008W creates a brand new user-friendly experience for mobile retailing and hospitality,” said Owen Chen, President and CEO of Posiflex Technology, Inc. “To coincide with our thirtieth anniversary and to show our commitment to the Middle East and North Africa region, Posiflex chose to debut the MT-4008W at this year’s GITEX and establish a regional office in Dubai.”
The MT-4008W is highly versatile as well as mobile. Its optional dock station integrates a 3” WIFI thermal receipt printer and connectivity options such as Serial ports, USB ports, LAN ports and CR ports. This allows the tablet to instantly transform into a traditional all-in-one POS solution that can carry out multiple tasks simultaneously.
More than 360 million people live in the Middle East and North Africa and 60 percent of the population is under 25. As such, Posiflex sees strong potential for the development of retail consumption in the region, especially as MENA governments diversify their economies to focus more on both the retail and hospitality markets. Tourism, which accounts for 7.7% of the region’s GDP, is rising and helping to further drive up hospitality and retailing revenue.
According to the 2012 RBR Global EPOS and Self-Checkout study, Posiflex ranks third in the MENA region. The launch of the Dubai office should not only solidify that current position, but also help the company become the market leader in the near future, Owen said.
Gareth Omar Cornish, Posiflex’s Vice President of global sales, will head the new Dubai office and serve as managing director of POSIFLEX Middle East & North Africa.
“POSIFLEX MENA will be set up in Dubai to bring Posiflex closer to our partners and customers. ‘Your success is our vision’ is not just a tag line. It is what we do,” said Cornish.
Founded in 1984, Posiflex Technology, Inc. has since grown to be a world leader in the design and manufacture of POS terminals and peripherals under its own brand – POSIFLEX. The products of Posiflex are manufactured in two ISO 9001/9002/14001 facilities in Taiwan, and deployed globally across multiple industries and applications, including retail, hospitality, banking, health care, kiosks and more. Posiflex is known for its engineering prowess and has received more than 30 patents over the years for innovative design. With distribution channels around the globe and offices in Taiwan, the United States, Germany, China, India, Malaysia, Dubai and Argentina, Posiflex is able to provide direct and timely support to our customers anywhere in the world.
Please read more about POSIFLEX at www.posiflex.com.